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Posted at 4:28 PM ET, 03/ 8/2011

Tiger blood drink: The latest attempt to make money off Charlie Sheen

By Katie Rogers
Meet the Internet's newest cash cow.

It was only a matter of time until companies figured out how to turn Charlie Sheen's rants into revenue.

The wave of attention arrived quickly -- in part because of Sheen's fondness for sites such as and Twitter -- and has turned the world's most famous unemployed actor into the Internet's newest cash cow. As the Atlantic first noted, companies such as Arby's, Ford and Audi were all willing to pay to play off Sheen's oft-used #WINNING, purchasing time to promote their wares with the hash tag.

Now, Sheen's #TIGERBLOOD is picking up traction, and a new type of advertising has emerged.

Rapper Diddy first tried to get in on the trend, tweeting the recipe for a #TIGERBLOOD cocktail -- featuring his CÎROC vodka, of course -- over the weekend.

#TIGERBLOOD!!!--- Redberry Ciroc + Cranberry Juice = #TIGERBLOOD!!! - #Winning! Click- RT to da world!!less than a minute ago via ÜberSocial

But others have imagined Tiger Blood as more savory than sweet. A recipe from liquor company TY KU calls for a dash of wasabi. Another, from Chicago bar Longman & Eagle, features bourbon and bitters. (L&E quickly clarified that it does not condone Sheen's past "violent actions.")

Sheen hasn't commented on any version of the concoction yet -- he says he's sober, after all -- but he's still making making money off #TIGERBLOOD. appears to have paid Sheen an undisclosed amount to to seek out a #TigerBlood intern on his infamous Twitter feed. According to the Associated Press, micro-endorsements can net a celebrity anywhere from $1,000 to the low five figures per tweet, with's top celebrities earning about $10,000 per tweet.

The buzz is palpable, but not everyone is enchanted with Sheen. Today, on International Women's Day, there's a movement to forget him.

#internationalwomensday Let's tweet about our fave women instead of Charlie Sheen today. Fave lady athletes/musicians/authors/etc. Go!less than a minute ago via web

Either way, when will this craze end? It's impossible to tell. But if you want the madness to stop ahead of time (or before an inevitable tragedy, whichever comes first), you can eradicate Sheen from your Internet life by installing a handy browser plugin. In seconds, you can be #WINNING and #TIGERBLOOD-free.

But, obviously, there's no fun in that.

By Katie Rogers  | March 8, 2011; 4:28 PM ET
Categories:  The Daily Catch  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: International Women's Day Egyptian march met by men
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Posted by: ChuckLorre | March 8, 2011 4:31 PM | Report abuse

Truly a sad day for non-traditional families.

Reminds me of that poem...

First they came for the communists,
and I didn't speak out because I wasn't a communist.

Then they came for the trade unionists,
and I didn't speak out because I wasn't a trade unionist.

Then they came for the Jews,
and I didn't speak out because I wasn't a Jew.

Then they came for me
and there was no one left to speak out for me.

It's so fitting today, because if you haul off all the Communists, unionists, and Jews, there literally won't be anyone left Hollywood when they come for the non-traditional families.

Posted by: blasmaic | March 8, 2011 5:09 PM | Report abuse

Hear Rabbi Sol Solomon's thoughts on Charlie Sheen by visiting his blog of Rabbinical Reflections at or watch the Youtube clip:
The Rebbe's reflections air weekly on the Dave's Gone By radio program and are then posted as audio podcasts and text transcripts.
Here's a sample:
"After yet another stay in rehab – ooh, that must have been a tough three days – Sheen pronounced himself fit as a fiddle and ready for work.
Just what CBS wanted to hear about their hit show, “Two and a Half Men.” Only Charlie Sheen’s idea of being ready for work is vilifying his boss – the show’s creator – on syndicated radio.
He called producer Chuck Lorre an earthworm, a maggot and a charlatan – which is pretty strong stuff to call anyone who isn’t a lawyer."

Posted by: shalomdammit | March 8, 2011 5:48 PM | Report abuse

Wow...the author seems to reallllly be overstating it with internet's "newest cash cow"

I would hardly call a thousand bucks from an unknown intern website a "cash cow".

this is a one-shot deal until he quickly flames out.

Funny how all these bloggers and columnists can wax poetic (ad nauseum) on CS and his use of twitter and earning a few bucks ala snookie and her jersey shore pals....but there's no staying power.
(yes...huffpo and the san jose mercury and online today already beat you to it with their same lousy reporting)

But - they can't seem to muster the intellectual knowhow to write about the REAL issue here....which is the first time we are actually witnessing a man committing suicide via social if he were doing his own play-by-play.

CS isn't making any lasting money via the internet...but he IS dying a slow death and recording it for all to see.

And for the ultimate in hardcore, delusional writing....the article ends with the tidbit about the cs browser blocker and the quip about using it "there's no fun in that".

Meaning what? You find it "FUN" to watch a man destroy his family - his CHILDREN????? - his life - right before your very eyes?

This article says alot more about you -- as a person -- than as a journalist with something valuable to add.

CS is not making money (any substantial amount) and is not a model for how to build a twitter audience.

He is a model for horrific and sometimes criminal behavior and a man in desperate need of psychiatric help.

He's destroying himself and his family.

Posted by: jacie2010 | March 9, 2011 2:18 AM | Report abuse

What can we say... Charlie Sheen is Charlie Harper! I'm sure he's a nice guy. He just needs to get off the drugs. If getting off the show helps him with that, than it's a good thing...

I wrote a song about Charlie... check it out!

Posted by: alexguevara | March 9, 2011 9:06 AM | Report abuse


Actor Sheen last night create a program "Sheen's Corner", it was so interesting. His past program "Two and a Half Men" was also so interesting. I think he is a nice actor but recently he has some health problem

I wish he will come back soon with his own popularity.

Posted by: pcow | March 9, 2011 12:47 PM | Report abuse

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