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Operation Hug Taylor Swift

Jenna Johnson

The goal set by three Auburn University students was simple: "Do whatever it takes to wrap our arms around T. Swift."

Michael Wekall, Ryan Leander and Matthew Mahaffey figured once they did that, they could die happy. Plus, they could create a documentary about the experience.

First they built a website in January that might just catch the country singer's eye, ahugfromtaylorswift.com. They included photos of themselves and their favorite T-Swizzle quote: "I've always been a hugger... If we all hugged more, the world would be a better place."

They made t-shirts and funny videos. They spread the word through Twitter, Facebook, their blog, You Tube and the local media.

They reminded fans that: "If Taylor doesn't want to go through with what we are doing, I don't want you all to be like, Oh Taylor is so mean for not letting them get a simple hug. She doesn't have to do this, if she does agree to do it she is doing it out of the kindness of her heart, and if she doesn't do it we aren't going to hate her, we will still be big fans of her, and we want you to be that way too."

Then, suddenly in March, the pop princess responded to the star-stuck guys in a video on her website, explaining that she doesn't give away hugs that easily. She then issued the first of three challenges, which she wanted documented in video.

Challenge #1: Help a little old lady across the street.

Challenge #2: Use the number 13 in a creative way.

You Tube submissions and photos poured in from Taylor Swift fans around the country, and the guys edited them into funny videos for their crush. Then came the last and final challenge.

Challenge #3: Wait for an e-mail on Monday at 12:30 p.m.

The e-mail told them to show up at the Auburn University Hotel and Dixon Conference Center to sing karaoke. Hundreds of students came along and sang "You Belong With Me." Then Taylor appeared on the screen via video feed.

"Hey, it's Taylor," she said, waving and thanking everyone for participating. "Wow, I really wish that I was there to see that. I really wish that I was there right now. Wait, I have an idea..."

Then, suddenly, the country sweetheart walked on stage. And, amidst screams and cheers, she gave each of the guys a tight hug.

Taylor Swift In Auburn :: April 26, 2010 :: AHugfromTaylorSwift.com from Robert on Vimeo.

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By Jenna Johnson  |  April 28, 2010; 8:56 AM ET
Categories:  News Overload  | Tags: Auburn University  
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