Hah! Women also better at tasting beer
The headlines never stop telling us how women are out-performing men in nearly everything ...
And here's the latest one, which I definitely did not see coming: Women better at tasting beer than men!
The Wall Street Journal had a front-page story this morning about how several years ago, SABMiller PLC began to look beyond the usual pool of beer-guzzling men when filling its tasting panels. They quickly found that "women were drinking men under the table."
Women tasters usually have a more sensitive sense of taste and are better at picking up on impurities in beer. So, in the past 10 years, the British beer company has "roughly quadrupled" its number of women tasters, the WSJ reported. It's an important job:
Finding the very best tasters is crucial to the beer industry. Tasting panels ensure that the beer spilling out of the tanks each day conforms with the specific characteristics for each brand -- such as the mild fruit flavor in Coors Light or the dry finish of Peroni. Tasters also help brewers decide how long their beers will stay fresh on store shelves, and what new products to introduce.
Gawker reviewed this theory and offered its own evidence: "Gen. Stanley McChrystal is unable to smell the fact that Bud Light Lime is disgusting, due to being male, whereas women can tell that Bud Light Lime is gross, immediately."
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