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Is icing over?

Jenna Johnson

I got a tip on Twitter. I went to

All that remains is this message: "We had a good run Bros..."

No more photos of dudes on one knee chugging Smirnoff Ice. No more videos of celebs getting iced, the ultimate insult. No more instructions for how to partake in this crazy drinking game that swept the country.

(If you somehow missed icings, here's a primer.)

How could this happen? Is it because the New York Times wrote a serious story about it? Did the guys who created the site land sweet viral marketing jobs and decide to quit?

And the ultimate question: Can this trend continue without the oversight of a big bro blog?

By Jenna Johnson  |  June 17, 2010; 9:46 AM ET
Categories:  Night Life  | Tags: Drinking Games  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Wednesday news roundup
Next: That intern: The "What dress code?" intern


So Icing is still the height of sophistication in San Francisco. Variations include Dogfish where you are presented with a DOgfish that must be consumed.

Posted by: hydra1970 | June 17, 2010 2:40 PM | Report abuse

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