Four Loko invented by Ohio State University grads
This week, everyone is buzzing about the safety of the alcoholic energy drink Four Loko -- which has been nicknamed "black-out in a can" and "liquid cocaine."
Who even dreamed up this concoction? Turns out it's three Ohio State University graduates.
The Columbus Dispatch reports that Chris Hunter, Jason Freeman and Jeff Wright became friends at Ohio State and came up with the idea for Four Loko in 2005, as they watched more and more students mix alcohol with caffeine at the bars.
The trio formed Phusion Projects LLC and began producing the beverage, which started popping up on college campuses earlier this year. This month, authorities across the country have questioned the safety of Four Loko and at least two college campuses have banned it and other alcoholic energy drinks. The company responded in a statement:
Making college campuses safe and healthy environments for learning is a goal we share with administrators - even those who have chosen to ban our products. However, we also know that curbing alcohol abuse on college campuses will not be accomplished by singling out a lone product or beverage category.
Meanwhile at Ohio State, the student government president told the Dispatch that Four Loko is quickly becoming popular. At Ohio University, the student senate president said students are stocking up on Four Loko, just in case the beverage is banned.
You can read the full Dispatch article, here.
| October 27, 2010; 8:21 AM ET
Categories: News Overload | Tags: Four Loko, Ohio State, Ohio University
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