Stanford has the most 'klout' on Twitter
Many colleges and universities have created a Twitter feed to share campus news with students, parents, alums, faculty, sports fans, journalists and everyone else.
But is it worth the time? And what's the best measure of a Twitter feed's success? Is it number of followers, number of RT's, number of clicks on bit.ly links, number of interactions or something else?
Obviously, the answers to many of those questions are still unknown -- but a few groups are trying.
One group is Klout, an online company that tracks the popularity of tweets and assigns scores ranging from 1 to 100. The company looks at a number of factors, especially clicks, comments and retweets.
This week Klout ranked scores for the most influential universities on Twitter -- Stanford University led the list with a score of 70, followed by Syracuse University, Harvard University, and the University of Wisconsin at Madison, all of which had a score of 64. (You can read more about the study in The Chronicle of Higher Education.)
Late last year, the Global Language Monitor released a ranking of colleges with the strongest brands online. Topping that list was the University of Wisconsin at Madison, followed by the University of Chicago, Harvard, Massachusetts Institute of Technology and Columbia University.
That ranking was determined by the TrendTopper MediaBuzz analysis, which looks at data collected from the Internet, social media, blogosphere and top media sources. (You can read more about the analysis and see the full list of schools on the Global Language Monitor's Web site.)
Those are just two of the rankings I have seen lately -- I am sure there are many more, and I would like to hear about them in the comments, along with your thoughts on the best way to measure social media success.
And if you have questions about how colleges are using -- or not using -- social media, please join my online chat, Campus Overload Live, at 1 p.m. Thursday.
I will be joined by Marc Parry of The Chronicle of Higher Education, who writes about technology and online education, Patrick Powers of Webster University in St. Louis, who is the interactive media manager, and Menachem Wecker of George Washington University, who writes and tweets for GWToday. Submit your college social media questions now!
| January 19, 2011; 12:14 PM ET
Categories: Networking | Tags: Columbia, Harvard, MIT, Stanford, Syracuse University, University of Chicago, University of Wisconsin
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