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Posted at 4:34 PM ET, 02/15/2011

New app turns maligned William & Mary mascot into a digital paperdoll

By Jenna Johnson
Jenna Johnson

Many have mocked the Griffin, the new mascot at the College of William & Mary. But the most famous quips came from alum Jon Stewart, who called the Griffin a "rare, pantless, tailed eagle" during an episode of "The Daily Show."

"I'm sorry, but in my day, running though campus with no pants on was the students' job," Stewart said.

photo(20).JPGWell, now you can pant the Griffin with the help of a new mobile application.

This week the university unveiled "Dress the Griffin," an app that was developed by campus employees and can be downloaded onto most smart phones. Turns out that the Griffin has quite the wardrobe -- the dozens of options include a football uniform, hula get-up, top hat and tails, and a punk rock look.

I dressed my Griffin, featured to the right, in fratty plaid shorts and a T-shirt featuring the likeness of college president Taylor Reveley. (When you select the shirt, an audio clip of Reveley exclaims, "Marvelous.")

You can read more about the months of work that went into the project on the university's Web site.

Campus Overload is a daily must-read for all college students. Make sure to bookmark You can also follow me on Twitter and fan Campus Overload on Facebook.

By Jenna Johnson  | February 15, 2011; 4:34 PM ET
Categories:  Networking  | Tags:  College of William and Mary  
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I went to W&M and this is so embarrassing. What's the point? When you think about all of the problems the school has, this is what the president spends time on. I don't get it. And they won't get my money either.

Posted by: pleshette27 | February 16, 2011 4:50 PM | Report abuse

At least one other university has a traditional cutout paper doll outfit feature for its mascot. The cutouts arrive in the alumni magazine. Following the NCAA-mandated de-feathering of the W&M logo, W&M just should have elected to go without a mascot, in my humble opinion. But I can see how reasonable people could view the Griffin--regardless of what outfit he (?) is wearing--as a decent choice. Why not have some fun with it, then? But there should be a sunset provision on all this branding/logo/mascot business. Just choose a a good, unifying logo and be done with it already. It shouldn't be so difficult. The excellent product speaks for itself. What W&M really needs is significantly more money for scholarships, renovations, you name it. I have great faith in the president. It seems to me that he took over in difficult circumstances and is doing a superb job.

Posted by: DA12 | February 16, 2011 5:17 PM | Report abuse

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