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The changing media landscape

By Steven Overly

Social media like Twitter and Facebook have broken down a barrier between media outlets and audiences that won’t be rebuilt in the foreseeable future, panelists at Digital Capital Week’s Media 2.0 Day said.

Regardless of what the next new Web site or portable gadget looks like, speakers said people have come to expect a certain level of interaction and participation in the news gathering and consumption process.

From reporters breaking news in Tweets to news sites featuring citizen bloggers, journalists are now community fixtures, not bylines. With that role comes an inescapable degree of accessibility and engagement, several speakers said.

“We’re living in a time right now when individual people can connect with anyone,” said Jeff Pulver, founder of #140conf, a conference on the impact of real-time Internet. That’s not limited to journalists, but includes everything from government officials to businesses to social causes, he said.

As a growing number of people continue to use the Internet and embrace social media, the level of engagement may only continue to rise.

Lee Rainie of the Pew Internet and American Life Project announced a new statistic during the event: 67 percent of experts expect the Millennial Generation will continue to share ample amount of personal information online, even as it ages.

That will likely include the news they read.

Digital Capital Week is a Washington technology festival co-produced by iStrategyLabs and Shiny Heart Ventures. Follow our updates on Twitter at StevenOverly.

By Dan Beyers  |  June 15, 2010; 6:40 PM ET
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