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IMG inks deal with Ovechkin

Here's an excerpt from the release (great timing, huh?):

IMG Worldwide, the premier global sports, media and entertainment company, announced today that it has signed hockey superstar Alex Ovechkin, for exclusive worldwide management, sponsorship, licensing and marketing representation.
Ovechkin, the 24 year-old Washington Capitals left wing, is one of the most talented and exciting players in the game today. Since bursting onto the scene in 2005, he has taken the NHL by storm, winning the Hart Memorial Trophy for Most Valuable Player for the past two seasons. He has also won the Lester B Pearson Award for 2008 and 2009 naming him MVP as voted on by his fellow players. He is only the fourth player in history to score more than 200 goals in the first four years of his career joining hockey icons Wayne Gretzky, Mario Lemieux and Mike Bossy. In July of this year, he was named "Official Ambassador" to the 2014 Winter Olympics in Sochi, Russia.
"We are very pleased to welcome Alex to the global team at IMG," said David Abrutyn, IMG's Senior Vice President and Managing Director of Global Consulting. "He is clearly one of the world's greatest athletes and one of the NHL's brightest stars. His electrifying play and charismatic personality will make him one of the most sought after athletes for companies and brands to grow their business. We are looking forward to working with Alex and his family, the Capitals and NHL to build the Ovechkin brand and the game of hockey around the world."

What will the "Ovechkin brand" entail, you think? More to come.

By Lindsay Applebaum  |  November 2, 2009; 10:30 AM ET
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Morning roundup: Loss to Columbus is secondary
Next: Ovechkin arrives at KCI


The deal will entail swag. Lots and lots o' swag. Maybe a rap video.

Posted by: ridgely1 | November 2, 2009 10:35 AM | Report abuse

IMG needs to sponsor a bobble-head give away now, or risk losing the fan base forever.

Posted by: SA-Town | November 2, 2009 10:44 AM | Report abuse

He must have signed with his left hand. The deal will mean Ovie doing a lot of out of hockey events and activities...worries me a bit but I don't blame him for milking whatever he can while he can.

Posted by: atybat | November 2, 2009 10:44 AM | Report abuse

@atybat (again, from last thread) - I'm never happy with two-handed slashes, from either side. I saw one the other night that was targeted at a Cap's ankle. Not cool.

Posted by: irockthered | November 2, 2009 10:48 AM | Report abuse

Cha ching!

Posted by: lylewimbledon | November 2, 2009 10:50 AM | Report abuse

Apparently his signing hand works fine.

Posted by: oldtimehockey | November 2, 2009 10:56 AM | Report abuse

hopefully IMG doesn't make Ovi out to be too cheasy in what is most likely to be a surplus of swag, billboards, and commercials.

Posted by: breaklance | November 2, 2009 11:23 AM | Report abuse

What will the "Ovechkin brand" entail, you think?

Colgate or Crest!

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Posted by: huangzhixian104 | November 2, 2009 8:47 PM | Report abuse

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