Where Have the Fans Gone?

I'm serious, folks. This is getting pathetic.

From the AP:

The Stanley Cup finals lost nearly a quarter of what already was a small television audience. Anaheim's 1-0 victory over Ottawa in Game 2 on Wednesday night got a 0.6 cable rating on Versus and was watched in 446,000 homes in the United States. The rating was down 33 percent from last year's second game, a 5-0 victory for Carolina over Edmonton, which received a 0.9 cable rating (600,000 homes) on OLN, as the same network was known then.

Through two games, the Stanley Cup finals averaged a 0.7 rating, down 22 percent from last year's 0.9, and households are down 20 percent, to 485,000 from 606,000 last year.

Is it the matchup?