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Posted at 10:41 AM ET, 01/17/2011

A look at the changes in Monumental Sports and Entertainment

By Katie Carrera

The Post's Thomas Heath examined some of the alterations Ted Leonsis and the new framework of Monumental Sports and Entertainment has made since buying the Washington Wizards and the long-term goals for the company. An excerpt follows:

Ted Leonsis assumed ownership of one of the NBA's most woeful franchises when he bought the Washington Wizards last June from the estate of the late sports entrepreneur Abe Pollin.
Six months later, Leonsis, who served loyally as Pollin's minority partner for more than a decade, is integrating Pollin's assets into Monumental Sports & Entertainment -- and building what he says is an enterprise nearing $1 billion in value, one he hopes one day will rival New York's Madison Square Garden and Los Angeles' Staples Center as a dominant regional sports enterprise.
The former AOL mogul already has made hundreds of decisions designed to change the Wizards from a money loser ($12 million in fiscal 2009) into one of the NBA's high-performing and most profitable franchises, boosting the value of the Verizon Center in the process.
There are obvious changes, such as installing cupholders in the bathroom and sending concession vendors into the stands. Then there are not-so-obvious changes, such as reorganizing the ticket and sponsorship sales staffs, hiring a new head of security and remodeling an owners' club for high-rollers.
"We've had a major cultural shift from being an insulated executive team to being an executive team that really, really feels it's in service to customers, who give us their time and a lot of money," said Leonsis, who has instituted a concierge service for his top-paying customers. "It's the way we are treating our very best customers, the amount of communications, services we offer, access they have to me. We wine them and dine them every day."

Check out the full story here and Ted Leonsis's comments on the article over at Ted's Take.

By Katie Carrera  | January 17, 2011; 10:41 AM ET
Categories:  Ted Leonsis  
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Hey this is all fine and good ,but how does this effect the Caps.Is Ted too involved with his new child and ignoring what is seriously bothering the Caps

Posted by: jp14710 | January 17, 2011 10:50 AM | Report abuse


it has everything to do with the caps. We play in that building, it means the caps can have better ice, make money off of concessions. We finally get to stop being treated like second class citizens in an arena where we bring in the most fans.

Posted by: capscoach | January 17, 2011 11:01 AM | Report abuse

From a media perspective, just want to give props to Joe B. and two are the best!!

That said, a question to those who watched the telecast last night: did you hear Locker say that the "key injury" this year, in his opinion, was Poti. HUH? POTI?? It was almost as if Locker was prepping the fanbase for his inevitable return...spewing propaganda that he's integral to the team's success and therefore justifying Erskine's banishment once Poti is ready to go.


Posted by: vermontcaps | January 17, 2011 11:24 AM | Report abuse

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