Great...does this mean that the weather channel will go to digital cable now? If that happens, expect the number of storm-related deaths and injuries to skyrocket....

Also official: CC Sabathia is a Milwaukee Brewer!!! Go Crew!

I'm not sure whether this is good or bad. Sure, NBC has more resources to invest in the Weather Channel, but it probably means there will be even more entertainment programs on TWC rather than real weather.

Not that it matters to me, anyways. I stopped watching TWC several years ago when I found CapWx. :)

It's time for Landmark to pass the baton.
Consider the possibilities.
A revised format that might include elements of the old aviation weather segment on PBS from years back.
Aspiring broadcast meteorologists more opportunities to showcase skills.
Local and National segments on a subscription basis.
Commercial free for a fee?
Local head ins providing real time snapshots of mesonet data from local weather station networks such has Weather Underground and road sensors in addition to the same old local forecast and radar.
It could be just what TWC needed. What channel are they on?

The networks losing viewers the quickest is buying one of the most popular networks. Good move for NBC, bad move for Weather Channel. Neither has a very good reputation.

Time for Fox to invest in its own weather channel. They could start by simply offering all the news that has clamped of by NBC and/or the Weather Channel. You know: global warming... its a hoax...

1 Billion investment can probably capture the market in two years just by telling the truth. Being Fair and Balanced.

Re Faux:
Yeah, just like their business channel has blown away CNBC . . . NOT!

I must dissent. I thought NBC already had this good weather channel of its own. Hope that Channel 208 isn't "dumbed down" to TWC standards!

Frankly I'd have preferred that Comcast or Viacom had bought TWC. There would be competition which would improve TV weathercasting.

Now is the time for AccuWeather to enter the TV market with a "weather channel" of its own.

I'm interested in knowing when there is going to be a TWC2. When MTV began broadcasting more entertainment oriented shows than music they spawned MTV2 so that viewers could still get their music video fix. Unfortunately MTV2 is now mostly entertainment as well, but now we have MusicHD.

I wonder when TWC will go through a similar transformation. It'd be cool if there was a TWC2 that just did real weather all the time. None of that Hemispheres or Horizons garbage (whatever it's called) - just severe storm coverage, and extended tropical updates during storm season. Ya the vitals on a tropical system are good and all but let's get into some of the real meaty details. Give us some dropsonde data and talk about the various model runs and what they're pointing to. There's so much depth to their analysis and only 10% of it gets put on the air.

I for one am crossing my fingers for a TWC2 that's focused on real in-depth coverage.

More analysis and video are available here.

There already is a TWC2. It's called "Weatherscan" and it's offered on some digital lineups.

http://en.wikipedia.org/wiki/Weatherscan