Around the World of Big Weather Media
*Two days of beautiful sunshine: Full Forecast *
AccuWeather and The Weather Channel (TWC), two of the heavyweights in the weather reporting business, are bringing aboard new talent and management. And what would personnel changes in the media be without some irony and intrigue...?
*AccuWeather has snagged veteran on-camera meteorologist Marc Mancuso from TWC. In its press release announcing Mancuso's hiring, AccuWeather boasts Mancuso is "nationally-known" to "tens of millions of viewers". But in the same press release, Mancuso proudly claims: "[At AccuWeather] it's not about stars..."
*TWC, on the other hand, does not waver in flaunting its star power. In its announcement of its new program "Wake Up With Al" featuring the Today Show's Al Roker, TWC brags Roker is "widely recognized as America's favorite weatherman..." and that it "spent months coming up with the right way to integrate Al into The Weather Channel programming." TWC's own star, Stephanie Abrams, will co-host the show.
Keep reading for more weather broadcast industry news...
*Whether or not TWC has found a new CEO is up in the air, literally. The New York Post reports TWC's plans to hire Bill Bolster, former head of CNBC (NBC now owns The Weather Channel), hinges on whether or not TWC will give him use of a private jet. Bolster wants to be shuttled between TWC headquarters in Atlanta, Ga. and homes in Florida and St. Louis, Mo. according to the St. Louis Post-Dispatch.
*TV Newser reports that TWC has hired Katy Tur, the girlfriend of MSNBC host Keith Olbermann. Tur, who is 25, will chase tornadoes as part TWC's coverage of the massive Vortex 2 field study. Olbermann strongly denies speculation that he used his influence within TWC's parent company (NBC) to help Tur get the job. Olbermann told TVNewser: "Anybody who suggests so is misinformed, and/or sadly unaware that in this time when the industry is collapsing around us, nobody gets a job based on 'influence,' only talent."
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