The Value of a Weather Forecast
Do you check the forecast often? You're not alone. According to a study by the University Corporation for Atmospheric Research, Americans obtain about 300 billion weather forecasts every year and check the forecast about three times per day, on average. In general, we trust the forecasts we get, so long as they are only 24 to 48 hours in advance.
Keep reading for more on the weather forecast study after the poll...
The report was based on a 2006 survey that assessed how the American public "perceives, uses, and values weather forecasts." Over 1,500 adults were surveyed, 96 percent of whom reported using weather forecasts.
Respondents placed an average per-household value of about 10.5 cents on every forecast obtained. The study concludes that "this equates to an annual value of $31.5 billion. In comparison, the cost of providing forecasts by government agencies and private companies is $5.1 billion." So, we seem to be getting a good deal.
What value would you place on a forecast? Does 10.5 cents per forecast seem accurate to you? Let us know with a comment below.
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