Pro-Reform Coalition Launches 2nd Ad
By Ben Pershing
A disparate coalition of interest groups is continuing its multimillion-dollar effort in support of health-care legislation, launching a new ad last week aimed at convincing viewers that reform will help them personally.
The ad, titled "Eight Ways," is being funded by Americans for Stable Quality Care, whose backers include the American Medical Association, FamiliesUSA, the Federation of American Hospitals, the Pharmaceutical Research and Manufacturers of America and the Service Employees International Union. ASQC announced two weeks ago that it would spend $12 million on a pro-reform advertising campaign, with the new spot the second to run last month.
The ad outlines "eight ways reform matters to you," explaining that a health-reform bill would pay for preventive care and would let consumers buy and keep their insurance even if they have a preexising condition or get sick. Though it does not endorse any specific reform bill, the spot conveys a message that President Obama and his Democratic allies have sought to emphasize in recent weeks, as polls have suggested that many Americans like their current health insurance and are wary of change.
The ad is airing on national cable as well as local channels in Arkansas, Alaska, Colorado, Indiana, Louisiana, Nebraska, Nevada, South Dakota, Montana, North Dakota, Maine and Virginia.
The message of "Eight Ways" is very similar to that of "Mean for You," the first ad in ASQC's campaign.
September 1, 2009; 11:10 AM ET
Categories: Health Reform
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