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London continues trying to spread Virginia's name

Since Mike London accepted the Virginia head coaching job in December, his life has been a whirlwind of speaking -- whether at functions to fans and supporters, in interviews with reporters or pitching his program to recruits.

"I can't even begin to tell you how many races I've started and different things, chicken dinners and just all that stuff," London said. "I think it's necessary given that, when you say we want to be open and be accessible, be available, if you're going to start down that road, then you better make yourself open, accessible and available and include the fan base."

London said he cannot ask fans to support the team if he does not go and support the fans. That's why he's tried to ensure the team is seen, from a uniform unveiling to a bone marrow drive to a letter-writing contest for season tickets.

But even London admits it will go only so far. The results on the field will determine just how much U-Va. fans will ultimately buy into the London regime.

"Obviously, people want to come to game and they want to see you compete and see you win," London said. "We need to be able to compete. That's the first thing. We need to compete on the field and show that we can hold our own against whoever we're playing and hopefully surprise some people. This is a process that's going to take place. This is not an overnight quick fix. ...From recruiting to the community to the classroom, all the things we're talking about...this is what's going on. And hopefully people that are good fans look at it and they see the progress of all those things I just talked about, and then you have something going in."

By Zach Berman  |  July 26, 2010; 5:09 PM ET
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