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Posted at 10:42 AM ET, 01/24/2008

Diddy: By Any Other Name?

By Liz Kelly

'Diddy' at Sundance earlier this week. (Reuters)

And so it is again left to that mastermind of marketing -- Sean Combs -- who brought the world such unmatchable appellations as "Biggie Smalls" and "Danity Kane" to solve yet another nomenclature-induced dilemma. And, this time, the label exec turned rapper turned fashion designer turned actor turns his attention again, inevitably to his most perplexing riddle: himself.

Yes, the man who recognized early on that he had nowhere to go but up from the banal hum-drummity of "Sean Combs" is set to change the game, and his stage name, yet again. Not content with the previous five permutations -- one can only guess they were too hot, too cold, too lumpy, etc. -- Combs will risk it all to reemerge from the ashes of Puff Daddy/Puffy/Puff/P. Diddy/Diddy as the newly-minted Sean John. (If it sounds familiar, it is in fact his birth name and the label name of his clothing line).

Although "Sean John" may provide the needed cache for a record label exec or a Gaelic port-a-potty company, does it really work to convey hip-hop cred? I think not. In that spirit, today we turn our attention to assisting Combs by suggesting an alternate name -- the name to top all names -- to help put an end to Combs's search for naming nirvana.

Mr. Liz contributed to this piece.

By Liz Kelly  | January 24, 2008; 10:42 AM ET
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