Will Celebs Get You iGoogling?
With the big boost Twitter got from celebs, it was a no brainer that Google would try to capture some of the same buzz (and same star power) for the launch of their new iGoogle product.
I'm no web wunderkind like that Ashton Kutcher, but iGoogle bears a striking resemblance to that old Web stickiness ploy, the customizable home page. Sure, it incorporates nifty features like your latest mail (if you're a gmailer), but beyond that it is a repository for the usual widgets -- weather, traffic, headlines, maps, etc.
Which may be why Google has enlisted Al Gore, Katie Couric, Keith Urban, Arianna Huffington, Ryan Seacrest and, yes, Ashton Kutcher to share their iGoogle setups with the rest of us and offer elements of their pages to add to your own. So I can, for instance, grab Martha Stewart's theme (which tops my iGoogle page with a tasteful banner of tissue paper blossoms), Al Gore's suggested "Notable John Stewart" quotes module, Keith Urban's "Guitar of the Day" box, Betsey Johnson's posisbly useful to-do list, Donald Trump's blog, Anderson Cooper's suggested "Google Translator" (merci!) and Ryan Seacrest's -- well, nothing from him, thanks.
A quick viewing of my Frankenstein-ed together page left me non-plussed. Especially since it featured two to-do lists, four John Stewart quote boxes, two "Guitar of the Day" boxes and the unnerving sight of Donald Trump staring grimly out of my laptop screen. But even if the page had loaded correctly, I'm not sure I'd make this a regular stop on my daily Web wanderings.
Google was correct in thinking celebs would bring their project some attention, but there's just no incentive to stay. While Twitter offers voyeuristic insight into the celeb's actual lives (think Ashton's Demi butt shot), iGoogle seems to think we'll be just as satisfied using the same BBC News module as Dave Matthews.
I think I'll be continue getting the bulk of my Web celeb fix from Twitter just now, thanks. But, tell me, are you swayed by iGoogle's celebrity stamp of approval?
| June 4, 2009; 11:05 AM ET
Categories: Celebrities, How Webby is...
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