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Posted at 11:00 AM ET, 07/14/2009

Celebritology 101: Capitalizing on a Celeb S.O.

By Liz Kelly

Not all celebrities are paired with an equally famous significant other. So while Brad Pitt and Angelina Jolie have learned to share the fan adoration, people like Matt Damon's wife -- former bartender Luciana Bozan Barroso -- remain blissfully behind the scenes.

But not all are content to fade into the background as their acclaimed partners bask in the glow of high wattage careers and lucrative deals. And so we get Jessica Seinfeld's cookbook, Kevin Federline's stalled rap career and Gayle King's failed talk show.

Below, three recent celeb Significant Others making a bid for some of the limelight (and cash):

Oksana Grigorieva: Until she was outed as Mel Gibson's secret girlfriend (and now baby mama) earlier this year, this Russian piano playing model sang her songs in relative obscurity. Now she's released a second video from upcoming album "Beautiful Heartache." Gibson directed, and reportedly co-wrote the lyrics:

Trudie Styler: As Sting's longtime wife, 55-year-old Styler has benefited from the connection by dabbling in acting, directing and starting her own movie production company. Now she's recorded an exercise DVD, set to the accompaniment of her husband's music.

Shawn King: Larry King's seventh wife, and mother of King's two youngest children, is reportedly thisclose to starring as Arachne in Bono's Broadway production of "Spider-Man" (sigh), set for a February debut. King, a former singer and TV host, was treated last year for a painkiller addiction. Get a sample of King's singing, from her new country music album, here.

By Liz Kelly  | July 14, 2009; 11:00 AM ET
Categories:  Celebritology 101  
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Comments

Shawn King has as good a chance as anyone on Broadway. Former "American Idol" contestants, grown Disney Channel kids and stunt casting in general (cf. Katie Holmes) are the norm now to bring in the tourists. Why not Mrs. Larry?

Posted by: td_in_baltimore | July 14, 2009 11:45 AM | Report abuse

I've previously compared Ms. Grigorieva's "singing" to the baying of hounds. If she were to stick to either modeling or piano playing, as "the Gibson girl" she'd have a shot, but the second she opens her mouth it's all over.

Trudie Styler, since it appears you're more into face lifts than leg lifts, I think I'll pass on your kind offer of your get-in-shape expertise.

Shawn King, you bore Larry two kids - can somebody pass the brain bleach, please? - which means you've paid whatever dues are necessary to take a shot at a vanity project you otherwise wouldn't have a chance in heck at. That said, I hope that entire production isn't long for this world. But best of luck to you.

Posted by: northgs | July 14, 2009 11:51 AM | Report abuse

You guys rock. I'd insert a Tom Arnold joke here, but maybe ex-SOs is a different category. Also I'm thinking the celebrity should be a current celebrity. Besides, I think I remember a movie Arnold was in where he was not bad.

Posted by: reddragon1 | July 14, 2009 11:59 AM | Report abuse

Yoko?

Posted by: jezebel3 | July 14, 2009 12:00 PM | Report abuse

I'm still trying to wrap my brain around Shawn King starring in Bono's Broadway production of "Spider-Man."

Is this where Arachne tells a tortured Peter Parker learns that if he wants to kiss the sky he better learn how to kneel?

Posted by: mdreader01 | July 14, 2009 12:09 PM | Report abuse

reddragon1, Tom Arnold's actually turned in some pretty good performances in supporting roles in films.

Anyone here recall the various incarnations of "A Star is Born"? How ironic that the third one starred Barbra Streisand, whose first husband, Elliot Gould, was dismissed pretty much as just Mr. Streisand till "M*A*S*H" hit. But the stresses due to her early huge success surely took their toll on the marriage.

Posted by: Nosy_Parker | July 14, 2009 12:17 PM | Report abuse

Trudie Styler recorded an exercise DVD, set to the accompaniment of her husband's music.

**Set Them Free**
-Knees, knees, lift those knees
-Knees, knees, lift those knees

- If its a six pack you want
- got to work your core.
- If you want to burn some calories
- You gotta work the floor.
- If you want rock hard guns
- You've gotta swing the kettledrums around
- If you want to be a pretzel
- You'll have to roll on the ground.

- But if you want firm butts
- If you want firm butts
- Lift those knees!

Posted by: mdreader01 | July 14, 2009 12:17 PM | Report abuse

Is this where Arachne tells a tortured Peter Parker learns that if he wants to kiss the sky he better learn how to kneel?

Posted by: mdreader01 | July 14, 2009 12:09 PM
==============
Please remove the "learns" when reading the above paragraph.

Posted by: mdreader01 | July 14, 2009 12:19 PM | Report abuse

Jezebel, you are 100% right about Yoko!

I would also submit any of the Trump wives and Sharon Osborne, whom I like, but would I know who she was if it weren't for Ozzy?

Posted by: hodie | July 14, 2009 12:19 PM | Report abuse

"[Oksana Grigorieva] released a second video from upcoming album "Beautiful Heartache." Gibson directed, and reportedly co-wrote the lyrics."

If Gibson co-wrote the lyrics, shouldn't Oksana be blaming her beautiful heartache on the Jews?

Posted by: mdreader01 | July 14, 2009 12:21 PM | Report abuse

Linda McCartney?

Posted by: Nosy_Parker | July 14, 2009 12:30 PM | Report abuse

hodie--
Sharon Osbourne is capitalizing now, but if it weren't for her stability and rock business acumen, Ozzy would have been broke and dead early on in the 80's. She's the reason he's been successful as a solo artist. (And Sharon' father was the reason for success in Black Sabbath)

Posted by: jelo97 | July 14, 2009 12:32 PM | Report abuse

Jackie Kennedy?

Most of the Kennedy clan?

Posted by: jezebel3 | July 14, 2009 12:39 PM | Report abuse

Trudie Styler was Sting's manager for many years. She has the smarts for that. I wish she would have stuck with that than trying for an exercise video. You can be successful in your chosen field and not famous. Maybe spouses should go for that?

Oksana will disappear as soon as Mel dumps her.

Posted by: epjd | July 14, 2009 12:54 PM | Report abuse

I swear by the powers of Grayskull, mdreader, that if I find myself humming "Knees, knees, lift those knees" when I go running tomorrow, I will find you, hunt you down, and surgically implant an all-Celine-Dion-iPod directly into your auditory cortex.

(Note to self: pencil in time to Make Good On Threat (TBD).)

Posted by: byoolin1 | July 14, 2009 1:19 PM | Report abuse

More than a dozen comments and no mention of Samantha Ronson?

reddragon1, Tom Arnold was great in "True Lies."

What a bad photo of Trudie Styler. She looks like a melange of Andy Warhol and Angie Dickinson after an industrial accident. Please step away from the Botox, Mrs. Sumner, and nobody will get hurt. (Any more, that is.) Wow.

Posted by: td_in_baltimore | July 14, 2009 1:31 PM | Report abuse

What about people who capitalize on their celeb S.O. by turning their break-ups and divorces into business opportunities? (That means you, Heather Mills.)

Posted by: starbuck13 | July 14, 2009 1:32 PM | Report abuse

I swear by the powers of Grayskull, mdreader, that if I find myself humming "Knees, knees, lift those knees" when I go running tomorrow, I will find you, hunt you down, and surgically implant an all-Celine-Dion-iPod directly into your auditory cortex.

(Note to self: pencil in time to Make Good On Threat (TBD).)

Posted by: byoolin1 | July 14, 2009 1:19 PM
===========================
I think "My Heart Will Go On" is a very hopeful song to listen to while running.

Posted by: mdreader01 | July 14, 2009 2:05 PM | Report abuse

You are absolutely right, jelo, about Sharon Osborne. That is one reason I like her. she does not belong in the capitalize on your spouse's success category, but in the MAKE your spouse's success category.

Posted by: hodie | July 14, 2009 3:09 PM | Report abuse

Larry King's seventh wife, and mother of King's two youngest children, is reportedly thisclose to starring as Arachne in Bono's Broadway production of "Spider-Man."

Ever notice how many show-biz folks have cycled through certain Broadway roles, e.g., Roxie Hart in the revival of "Chicago" and Sally Bowles in the revival of "Cabaret"? Can anyone else think of other such roles?

Posted by: Nosy_Parker | July 14, 2009 3:11 PM | Report abuse

How about Madonna and Child, er, I mean Madonna and Jesus.

Posted by: hodie | July 14, 2009 3:13 PM | Report abuse

Nosy,

Linda Eastman McCartney was a talent in her own right, even if she had not been the inspiration for the 40s song, "Linda." There was a time when Sir Paul should have been known as Mr. Linda Eastman.

Posted by: reddragon1 | July 14, 2009 3:55 PM | Report abuse

reddragon1, agreed re Eastman's photographic talent. But as a pianist and singer, meh.

Posted by: Nosy_Parker | July 14, 2009 4:10 PM | Report abuse

um, Eastman, like Eastman Kodak?

Posted by: VaLGaL | July 14, 2009 4:53 PM | Report abuse

VaLGaL, just a coincidence, I believe.

Posted by: Nosy_Parker | July 14, 2009 5:01 PM | Report abuse

Katie Holmes is a perfect example of this phenomenon. Before she hooked up with Tom Cruise, she was an almost forgotten former Dawson's Creek cast member. For that matter, Nicole Kidman didn't do too badly hitching her star to wee Tom.

Posted by: spartan123 | July 14, 2009 5:26 PM | Report abuse

spartan
Nicole Kidman didn't do too badly hitching her star to wee Tom.

Hadn't Nicole already snagged an Oscar nom for Best Supporting Actress in "To Die For" before she married Wee Tom?

Posted by: Nosy_Parker | July 14, 2009 5:31 PM | Report abuse

Lady Linda Eastman McCartney was the daughter of the heiress to the Lindner Department Store fortune. So she had money, just not Eastman Kodak money. Her father's surname was Epstein.

Posted by: mdreader01 | July 14, 2009 5:54 PM | Report abuse

OK, just had a chance to listen to Oksana's music. Was hoping for decent, but well, Oksana, you are no Basia. Not even, remotely close. Keep your day job.

Posted by: td_in_baltimore | July 15, 2009 7:14 AM | Report abuse

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