Celebrity fashion inspiration gets techie
"Who are you wearing?"
Oscar-watchers are familiar with that question and the idea of celebs as walking advertisements -- the biggest names are covered head to foot in gowns, jewelry and shoes donated by designers anxious to ride Oscar buzz to higher sales.
But now some savvy e-commerce types have worked out a way to make money even from a celeb's every day wardrobe choices.
On Sunday, the New York Times explored the new, lucrative business of selling celebrity looks online. For those of you who aren't regular visitors to hardcore celeb-scoop blogs like Celebitchy, Just Jared or INF Daily -- the sites, which post a high volume of paparazzi-snapped star pics -- feature ads directly on pix of several stars that take interested readers to online shopping sites where one can buy either the item the star is wearing or a reasonably facsimile.
For instance, take the Angelina Jolie pic that hit the Internet last week. The focus of the photo were two tendons on Jolie's jawline, tendons which sparked a debate about whether or not the 34-year-old Jolie has had plastic surgery or used Botox to forestall the signs of aging. But, in addition to a dose of voyeuristic speculation, INF Daily allowed an advertiser to tag the pic with a "Shop This Look" ad which features -- among other items -- a pair of $85 dollar Marc Jacobs sunglasses that bear a striking resemblance to Jolie's.
And it may just be working. The Times quotes Ophir Tanz, proprietor of online ad retailer GumGum, who said people click on "Shop this look" badges 5 to 15 times as often as they click on other Web ads.
How influenced are you by celebrity fashion choices? Vote in the poll below, then share your thoughts on copping looks from the stars in the comments section below.
| February 22, 2010; 11:00 AM ET
Categories: Celebrities, Fashion
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