Tiger Woods Apology: The Countdown
Updated 4:05 p.m. ET
Update: A North Carolina radio station is claiming it has obtained the text of Tiger's prepared Friday statement. The headline in the unconfirmed text is an admission that Woods and wife Elin Nordegren have decided to separate. Not surprisingly, Team Tiger is saying the statement is absolutely false. -- 1:42 p.m. ET
In less than 24 hours, Tiger Woods will step behind a podium at TPC Sawgrass golf course in Ponte Vedra Beach, Fla. to speak publicly for the first time since the fall. The fall, of course, being a series of image-breaking events that began with a Thanksgiving weekend car crash followed by the emergence of at least a dozen extra-marital affairs.
The location -- the PGA tour headquarters -- suggests that the event will be tightly orchestrated by the PGA and Tiger's own spin machine. He's expected to make a brief statement and not accept any pesky questions from reporters. And already the image management has begun with today's release of the first picture of Woods since his self-imposed three-month exile from public life. A photo which, according to TMZ.com, robbed paparazzi of a potential million dollar payday.
What should we expect from Tiger? A mea culpa or will he gloss over his liaisons to refocus the public on his stalled career? At 1 p.m. ET, public relations expert Dan Leinweber took your questions and comments about tomorrow's presser. Also join the conversation about what Tiger should say in our online discussion community. That topic is already gathering steam on Twitter where the hashtag #tigershouldsay is one of the day's most popular. A word of caution, though, the Twittering public seems to mainly think Tiger should give an unapologetic expletive-laced statement.
I also took your questions and thoughts about Woods today during my regularly scheduled weekly chat.
Then come back to Celebritology tomorrow for live coverage of the press conference, followed by a reaction chat.
| February 18, 2010; 2:05 PM ET
Categories: Tiger Woods
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