Breaking down the box office: A 'Wimpy' win (of sorts)
"Alice in Wonderland" may have kept its grip on the No. 1 spot at the box office with more than $34 million in ticket sales, but "Diary of a Wimpy Kid" also had a strong showing in second place. A few quick takeaways from this weekend's box office results.
Kinney's "Kid" adaptation scores: "Diary of a Wimpy Kid," based on the popular books by Maryland's own Jeff Kinney, brought in $21.8 million, which may not sound like a whole lot in blockbuster movie terms. But the production budget for the kid-comedy was only $15 million, which means it's already earned more than it cost to make. Well-done, wimps.
"Bounty" doesn't bring in much of one: "The Bounty Hunter," by contrast, earned almost as many dollars ($21 million) but also boasted a budget of nearly twice that amount ($40 million). Sure, it'll make that back when all is said and done and DVD sales/rentals are factored in, but Jennifer Aniston can't exactly count this as a triumph. Then again, the fact that more than five people went to see "Bounty Hunter" after watching the hideous commercials for it is a triumph on some level.
Can Tim Burton and his "Wonderland" be stopped?: "Alice in Wonderland" has been unbeatable. But as of Friday, another family-oriented adventure -- "How to Train Your Dragon" -- will begin to bump it from 3D screens. Can "Alice" reign for a fourth straight week? You tell us by voting in our box office prediction poll:
| March 22, 2010; 10:42 AM ET
Categories: Pop Culture
Save & Share: Previous: Isla Fisher and Sacha Baron Cohen marry; Fake boobs banned from next 'Pirates' installment
Next: Fashion statement: America Ferrara's red carpet one-piece -- hot or hideous?
The comments to this entry are closed.