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Posted at 10:55 AM ET, 03/ 9/2010

Lindsay Lohan: Being a big baby?

By Liz Kelly

According to the New York Post, erstwhile actress/failed fashion designer Lindsay Lohan is so steamed about a Super Bowl ad she's prepared to go to court.

The ad in question is E-Trade's spot -- the one that featured a baby behind a computer talking to his girlfriend via Web cam. At one point, the girlfriend demands to know whether or not the main baby was partying with "that milk-a-holic Lindsay" last night. A third baby then pops into frame -- supposedly "Lindsay" -- and delivers the line "Milk-a-what?"

And, apparently the name combined with the "milk-a-holic" crack was enough to convince Lohan that the character is based on her and that, hey, she should receive some kind of financial compensation for the "use of her name and characterization." Yesterday she filed suit for $100 million in damages.

"They used the name Lindsay," Lohan's lawyer Stephanie Ovadia told the NY Post. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."


I mean, I dunno about you, but it would take a bit more for me to be convinced that E-Trade was trying to score off Lilo's rep as a "holic" of any kind in this ad. Now maybe if the "Lindsay" baby had been summarily arrested and found to have a pocketful of cocaine, we'd have something to talk about.

By Liz Kelly  | March 9, 2010; 10:55 AM ET
Categories:  Lindsay Lohan  
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Maybe if the line was, "that crack baby Lindsay," LiLo would have a case. Although the "milk-a-holic" does appear to be a suspicious shade of orange...

Posted by: northgs | March 9, 2010 11:10 AM | Report abuse

I'd bet the choice of first name was intentional -- everything in advertising is intentional -- though she'll have a hard time proving it's really "about" her.

If only luvlinsey were around to give us her perspective....

Posted by: td_in_baltimore | March 9, 2010 11:41 AM | Report abuse

Oh come on! Another pathetic attempt by a once-starlet on a downhill slide to keep her name in the public consciousness. Damn, she ruined my favorite super bowl ad for me, too.

Posted by: Centava2007 | March 9, 2010 11:43 AM | Report abuse

Common! Her lawyer needs to make a living too. Look at all the money John Edwards made on the bogus vaccination lawsuits.

Posted by: ezeques | March 9, 2010 12:02 PM | Report abuse

This just proves that Hollywood produces morons who bask in their idiotic world of selfness....Like when Sean Penn was mad and spewing his anger because someone on the internet was using his no one else in the world is named Sean Penn..Linsey....their are plenty of people who are named Linsey and drink milk...the only reason your name is known is because of your morals...none

Posted by: Admeadows | March 9, 2010 12:07 PM | Report abuse

Supposedly there's no such thing as bad publicity, but I don't understand how she can possibly benefit from being almost universally recognized as a self-absorbed moron.

Posted by: brabinger | March 9, 2010 12:18 PM | Report abuse

Oh my gosh, I think we have a BKD brewing here....

Posted by: VaLGaL | March 9, 2010 12:22 PM | Report abuse

Bahahahahaahahaha. That is my official legal opinion. Okay, not really because I can't give legal advice over the net.

First, I have seen that commercial many times I never even heard the name clearly.

Second, Lindsay has no problem with the baby being an "holic" of some kind. Only that they allegedly used her life without paying for it.

Wow, just wow.

Posted by: epjd | March 9, 2010 12:34 PM | Report abuse

Lindsey Graham, Lindsay Vonn, Lindsay Wagner, George Lindsey, the ghost of Lindsey Nelson, not to mention tv characters Lindsay Dole, Lindsay McDonald, Lindsay Bluth Funke and Lindsay Monroe, would probably take issue w/LiLo's claims...

Is her picture next to "narcissist" in the dictionary?

Posted by: dablues1 | March 9, 2010 12:37 PM | Report abuse

dablues, did you just drop an Angel reference in there? You rock.

Posted by: DorkusMaximus1 | March 9, 2010 12:41 PM | Report abuse

She's going to spend a TON of money to lose this case.
Good for her.

Posted by: jeffc6578 | March 9, 2010 12:50 PM | Report abuse


Posted by: Californian11 | March 9, 2010 12:57 PM | Report abuse


Posted by: Californian11


The baby will have to work until he's forty to pay it off...

Posted by: byoolin1 | March 9, 2010 12:59 PM | Report abuse


That's what the little two-timer gets.

ep, This is sorta the flip side of the Hurt Locker suit, where he has to prove they are talking about him, and also that he's not an a-hole. She has to prove they were talking about her, and that she isn't a milk-aholic. Or maybe that she isn't an airhead.

Centava, that's really your fav Superbowl commercial? I'll admit the pickins was slim this year, but still..

Posted by: reddragon1 | March 9, 2010 1:16 PM | Report abuse


Will she also sue Carly Simon for having written "You're so vain, you probably think this song is about you" before Lilo was even born? Obviously, the song is about her.

Posted by: curmudgeon4u | March 9, 2010 1:20 PM | Report abuse

She is an idiot and this proves it.

Posted by: tojo45 | March 9, 2010 1:40 PM | Report abuse

have you seen lindsay lately? this is a girl who needs a LOT more dairy in her diet. Hey linds... if you're going to sue people for trying to emulate your skeezy airhead 'look and feel' - start with courtney, k?

Posted by: quintiliusvarus | March 9, 2010 1:54 PM | Report abuse

If E-Trade settles I will lose respect for them and never do business with them again. Lindsey will become the new "pants man".

Posted by: prokaryote | March 9, 2010 1:54 PM | Report abuse

Has anyone mentioned the "tart reform" pun yet?

Posted by: miden1 | March 9, 2010 2:19 PM | Report abuse

Paging Spike Jones...

Posted by: jezebel3 | March 9, 2010 2:27 PM | Report abuse

Lindsay Lohan has quite an ego and an even bigger substance abuse problem, if she thinks any time the name Lindsay and "blank"aholic are used in the same sentence they must be refering to her.

Her lawyer said "everybody's talking about it and saying it's Lindsay Lohan", not me and not anybody I know.

Now, I might buy it if E-Trade's baby Lindsay was making out with another girl baby in a fedora, otherwise, give me a break!

Posted by: baxteremily | March 9, 2010 2:34 PM | Report abuse

If LiLo's lawsuit (say that quickly three times) puts that $&%^ing E-Trade brat off the air, GOOD!

Posted by: sasquatchbigfoot | March 9, 2010 2:45 PM | Report abuse

If Lindsay (or her people) had been shrewder, they would've tried to negotiate her a gig in the next "Got Milk?" mustache ad.

Posted by: Nosy_Parker | March 9, 2010 3:12 PM | Report abuse

her single name moniker, lilo. who cares about this train wreck of a woman. she needs to get a life.

as for the ad, sure never crossed my mind. who the hell thinks of her????

Posted by: dm97478 | March 9, 2010 3:16 PM | Report abuse

Of course it immediately crossed my mind when I saw the ad. But my next thought was that the advertiser had plausible deniability (heh-heh).

Posted by: Nosy_Parker | March 9, 2010 3:26 PM | Report abuse

"Has anyone mentioned the "tart reform" pun yet?" --miden1

Good idea! Let's send it to committee and call it the Troubled Actress Relief Training (TART) program. This is big, much bigger than LiLo....

Posted by: td_in_baltimore | March 9, 2010 3:35 PM | Report abuse

She just needs money for her drugs, because her career is in the tank,the whole suit is pitifull and needs to be thrown out.

Posted by: brpsa | March 9, 2010 3:44 PM | Report abuse

why thanks, dorkus... made my day!

Posted by: dablues1 | March 9, 2010 3:52 PM | Report abuse

Perhaps she'd stand a chance, if the baby had been called a "diaper-rash-crotch" instead.

Posted by: darrellh1 | March 9, 2010 3:56 PM | Report abuse

Is the baby wearing leggings with kneepads?

Posted by: Nosy_Parker | March 9, 2010 4:10 PM | Report abuse

Maybe all the Lindsays in the world should get together and file a class action suit instead? Then the judge can decide to donate the award to a charity for milkaholic babies, since $100 million wouldn't go very far split between alllll the Lindsays in the world...

Remember when Spike Lee tried to sue Spike TV because he thought everybody would naturally think of him whenever they heard the name Spike?

Classic celebrity narcissism.

Posted by: itsme1 | March 9, 2010 4:15 PM | Report abuse

ditto itsme1

Posted by: Guest1234 | March 9, 2010 4:55 PM | Report abuse

Why would anyone in their right mind think the "...milkaholic Lindsay" line is a reference to Lohan? For one thing, the baby that wanders into the shot is a much better actor than Lilo.

Posted by: niceFLguy | March 9, 2010 5:21 PM | Report abuse

I think she heard it wrong. I distinctly heard "Lindsey" not "Lindsay" and immediately thought about my son's erstwhile girlfriend but, when you are as self-absorbed as Lindsay is, it's easy to make a mistake. She should now back out of the room, very slowly, and wave goodbye.

Posted by: Beach_Girl | March 9, 2010 7:31 PM | Report abuse

I like the E Trade commercials, they are funny!
Know very little about Lindsay Lohan other than all the negative press she seems to seek.
Frankly, this is another frivolous lawsuit by a one time starlet who is on her way to the bottom.
Would be criminal for the E Trade commercial to cast a negative view on Lindsay with their baby commercial, when she has such a sterling reputation! More concerned about her giving the babies a bad name.

Posted by: NobleDog | March 9, 2010 10:47 PM | Report abuse

Why didn't she sue Family Guy's Seth MacFarlane et al. for making an obvious parody of her in ‘Extra-Large Medium’;

for those of you too lazy to look it up, it features the hit song 'Downs Syndrome Girl'.

Posted by: sql_yoda | March 10, 2010 2:19 AM | Report abuse

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