Weekend box office: 'Dragon' tale
That's the big headline. But let's break down the weekend box office and see what other useful pieces of information we movie-revenue trackers can uncover.
3D Can't Lose: "How to Train Your Dragon" may have been the top movie, but the real winner this weekend? 3D. After cementing its financial viability with "Avatar" and "Alice in Wonderland," along comes "Dragon," which, according to the Associated Press, earned 68 percent of its revenue from 3D (read: more expensively priced) tickets. Because there are so few 3D-equipped theaters, its arrival also bumped "Alice" from some of the 3D screens where Tim Burton's adventure otherwise might have lingered longer, which may have contributed to the "Dragon" advantage. Expect the same issue to come into play when "Clash of the Titans" -- also in 3D -- releases Friday.
Only some people want to take a 'Hot Tub' dip: The much-hyped (and well-reviewed) "Hot Tub Time Machine" made $13.6 million this weekend, putting it in third place. Not bad, but not great. Perhaps all the Gen Xers who pine for a return to the '80s didn't turn out in force because they couldn't find proper babysitters.
A moment of silence for "Avatar": For the first weekend since the beginning of time -- fine, since December; it just feels like the beginning of time -- "Avatar" has dropped out of the top 10. It slid to No. 11. But don't cry too many tears for the Na'vi (or James Cameron): the sci-fi eco-stravaganza has amassed more than $740 million in North America, and more than $2.6 billion worldwide. So, yeah, I think they'll be fine.
| March 29, 2010; 10:37 AM ET
Categories: Pop Culture
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