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Posted at 10:37 AM ET, 03/29/2010

Weekend box office: 'Dragon' tale

By Jen Chaney

(DreamWorks Animation)

"How to Train Your Dragon" won at the box office this weekend, catapulting to the No. 1 spot and booting the previous 3D victor, "Alice in Wonderland," into second place.

That's the big headline. But let's break down the weekend box office and see what other useful pieces of information we movie-revenue trackers can uncover.

3D Can't Lose: "How to Train Your Dragon" may have been the top movie, but the real winner this weekend? 3D. After cementing its financial viability with "Avatar" and "Alice in Wonderland," along comes "Dragon," which, according to the Associated Press, earned 68 percent of its revenue from 3D (read: more expensively priced) tickets. Because there are so few 3D-equipped theaters, its arrival also bumped "Alice" from some of the 3D screens where Tim Burton's adventure otherwise might have lingered longer, which may have contributed to the "Dragon" advantage. Expect the same issue to come into play when "Clash of the Titans" -- also in 3D -- releases Friday.

Only some people want to take a 'Hot Tub' dip: The much-hyped (and well-reviewed) "Hot Tub Time Machine" made $13.6 million this weekend, putting it in third place. Not bad, but not great. Perhaps all the Gen Xers who pine for a return to the '80s didn't turn out in force because they couldn't find proper babysitters.

A moment of silence for "Avatar": For the first weekend since the beginning of time -- fine, since December; it just feels like the beginning of time -- "Avatar" has dropped out of the top 10. It slid to No. 11. But don't cry too many tears for the Na'vi (or James Cameron): the sci-fi eco-stravaganza has amassed more than $740 million in North America, and more than $2.6 billion worldwide. So, yeah, I think they'll be fine.

Can "Dragon" hang in there for another weekend? Or will "Titans" -- or the plucky Miley Cyrus, or even the equally plucky Tyler Perry -- climb to No. 1. Vote below and let us know.

By Jen Chaney  | March 29, 2010; 10:37 AM ET
Categories:  Pop Culture  
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Comments

True story about Hot Tub Time Machine and being able to find a proper babysitter. That's why my sister and I couldn't see it this past weekend - we couldn't find anyone to watch my niece.

Posted by: eet7e | March 29, 2010 1:39 PM | Report abuse

Personally, I'd rather see a movie called, "Tyler Perry's Why Do My New Movies Continue To Bring In Audiences Despite Having Such Uneven Plots Featuring A Past-Its-Prime Drag Act"? Madea was funny for about five minutes. Once.

Posted by: td_in_baltimore | March 29, 2010 4:23 PM | Report abuse

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