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Posted at 11:11 AM ET, 05/ 4/2010

Do preemptive mea culpas work? David Boreanaz hopes so

By Liz Kelly

You heard it from him first: David Boreanaz is, like, so sorry. (AP)

Whatever happened to kissing and not telling?

That's a question that's probably crossed the minds of Tiger Woods, David Letterman, Jesse James and now David Boreanaz in the past few months as each has, err, mounted his own PR offensive to combat up-jumped mistresses -- women who seemingly have Gloria Allred on speed dial and will sell their stories to the highest bidding tabloid without compunction.

Hollywood's newest crop of horndogs -- and they've been adding up lately -- have scrambled to save their reps from death by tabloid. But, with the lessons of Tiger Woods (who reportedly cheated on wife Elin Nordegren with more than a dozen women) and Jesse James (who stepped out on wife Sandra Bullock with a stable of babes, each skankier than the last), the post-bombshell mea culpa is no longer enough.

Look no further than Tiger Woods for evidence of how not to handle your own cheating scandal. When news of his dalliances (including a catalog of "sexts") broke last November/December, the god-like golfer went into bunker mode. He issued a couple of lame Web site statements before finally, months later, holding a press conference to apologize to his wife (not present) and his fans. A few sponsors have stuck with the guy and he's back on the PGA tour, but his image is sorely bruised. It's doubtful he'll ever manage to regain his former state of unquestioned adoration.

Ditto for Jesse James, who -- when it surfaced that he was the craven jerk who broke the heart of America's Sweetheart with some tattooed storm trooper -- issued a robotic apology to Bullock, while claiming most of the allegations against him were "untrue and unfounded." Of course that was before the rest of his conquests started coming out of the woodwork and before pix like this started surfacing to make us realize the guy is, well, a tool.

Instead, celebs seem to be taking their cues from David Letterman, who last October struck a bold blow for control of his own image when he outed his own affair with former staffer Stephanie Birkitt rather than wait for Birkitt's disgruntled ex to extort $2 million from him with the threat of taking Letterman's infidelity public.

It worked for Dave. The scandal blew over in a matter of weeks and last week Letterman sat in front of an approving audience on "Live! With Regis and Kelly" to talk about the work he's doing to repair his marriage to wife Regina Lasko.

But will it work for others?

That brings us to the latest preemptive strike, this time from "Bones" star David Boreanaz. Boreanaz, in response to a supposed threat from a former mistress (who may or may not be Tiger-loving nightclub "hostess" Rachel Uchitel), yesterday outed his own unfaithfulness to his wife of nine years, saying, "Our marriage has been tainted with my infidelities. I just want to be open and honest. I was irresponsible."

But is being open and honest enough? Will preemptive public confessionals save reputations (that may or may not be worth salvaging) or just deprive some silicone-laced women (in most cases) from a tabloid payoff? You tell me...

By Liz Kelly  | May 4, 2010; 11:11 AM ET
Categories:  Celebrities  | Tags:  David Boreanaz, David Letterman, Jesse James, Tiger Woods  
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Posted by: jezebel3 | May 4, 2010 12:17 PM | Report abuse

I thought this was not news. Didn't we know he was stepping out, like, years ago? Wasn't there something about him texting with his girlfriend while his wife was in labor?

Posted by: WDC2 | May 4, 2010 1:57 PM | Report abuse

Also, didn't he dump his pre-famous wife for a playboy bunny? I'm against blaming the wife, but shouldn't that have told her (bunny/wife #2) something? Regardless... slimeball.

Plus, I love/grossed out by the subtleness of "infidelities" - - like we won't notice the plural.

Posted by: y1776 | May 4, 2010 3:17 PM | Report abuse

DB's strategy may or may not work, but one thing for sure is that it's a lot smarter than the Tiger Woods plan of "hide, and hope it goes away".

Posted by: justmike | May 4, 2010 3:30 PM | Report abuse

I am continually amazed at how astonishingly, breathtakingly STUPID these guys are. Remember back in the day there were answering machines with little tapes in them? No one screwing around on their wives would leave incriminating messages on a physical recording device--evidence! It might come back to haunt them! But these guys must think all these texts and voicemails just vanish into digital air or something.

Posted by: sorcerers_cat | May 4, 2010 3:52 PM | Report abuse

But these guys must think all these texts and voicemails just vanish into digital air or something.

Gosh, I thought we learned that lesson during the Iran-Contra hearings all the way back in the '80s, when Ollie North and John Poindexter got hoist by their own petards.

Posted by: Nosy_Parker | May 4, 2010 4:04 PM | Report abuse

'xactly. I mean, they use the same phones, blackberries whathaveyou, you'd think they know how they actually work, right?

Posted by: sorcerers_cat | May 4, 2010 4:30 PM | Report abuse

Trying to negotiate society without a cell phone and voice mail is like trying to negotiate society without a credit card. While it can be done, the overhead and opportunity costs are so high that most people conclude -- either implicitly or explicitly -- that the costs of risk mitigation are too high, and decide to endure the risks.

And, just a night follows day, sooner or later the risks become reality.

Posted by: sasquatchbigfoot | May 4, 2010 7:31 PM | Report abuse

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