Here comes 'Cheer Up Keanu Day'
Where would Betty White be without the Facebook campaign that landed her the most talked about "SNL" hosting gig in a decade? And what of Stephen Baldwin? Would the guy even have registered on our radar this year were it not for RestoreStephenBaldwin.org catching viral fire in April?
In the past year, the Internet has proven its value as a grassroots organizing tool not only for politics, but for DIY celebrity promotion. The "Y" in this case, though, refers not directly to the celebs at the center of these crusades, but to dedicated fans who take it upon themselves to get some attention for their beloved celebs.
And now it's Keanu Reeves's turn.
Tomorrow, June 15, has been declared "Cheer Up Keanu Day." And here you thought it was just Tuesday. According to the Facebook page explaining the concept, Reeves is in need of a worldwide Internet hug because he "has not gotten the recognition deserved for his talent nor his humility." (Though the page fails to mention that maybe Keanu also deserves a little bit of the blame for any lack of respect. I mean, this is the same guy who
agreed to "Speed 2," starred in two increasingly horrible "Matrix" sequels and totally struck out with the treacly "Lake House.")
Granted, there hasn't been much Keanu buzz in the past couple of years, but why does Keanu need cheering up now any more than he did, say, in 2008 when he turned in an embarrassingly wooden performance in "The Day the Earth Stood Still?"
Well, last week a series of "Sad Keanu" pix was frantically forwarded around the Web, posted to Facebook, tweeted and liberally traded by those of us who value a good pop culture-related distraction from our daily labors. The pix all feature the same image of a downcast patchily-bearded Reeves inserted into various scenarios: surrounded by cats, considering a pigeon and (in my favorite) sharing a steel beam with a group of Depression-era construction workers. And more keep coming. Oh, and if you're not particularly handy with PhotoShop, you can use this handy tool to "float" the sad Keanu pic in front of any Web site.
In any case, the Facebook campaign has quickly picked up steam and already has more than 11,000 confirmed "guests." What exactly is the plan, though, for bringing Keanu a little cheer? Aside from the show of support, event organizer Daniel Patrick Murphey is asking fans to send "letters, e-mails, gifts, and any other niceties and kind words to a real bro, Keanu Reeves" via Reeves's agent or to donate to a cancer charity in the name of Reeves's sister Kim, who has battled leukemia for several years.
I can get on board with that. Dude.
| June 14, 2010; 3:03 PM ET
Categories: Celebrities, Hollyweird | Tags: Keanu Reeves
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