Comic-Con 2010: 'Super 8' amps up the viral marketing
What the heck is a Rocket Poppeteer? It's got something to do with J.J. Abrams's upcoming movie "Super 8," his homage to/collaboration with Steven Spielberg that hasn't even begun production yet. But, in keeping with the traditions of Abrams's production company, Bad Robot, the viral buzz is already being generated.
While standing in line for the "Green Lantern" Comic-Con panel -- a panel that hundreds of people, including me, were shut out of -- an ice cream truck dubbed the Super Speed Flier and featuring the words "Rocket Poppeteers" on the side was spotted cruising the streets of San Diego. "Join the Race for Outer Space!" it urged.
I wasn't able to get close enough to snap a decent photo, but I'll keep my eyes open for more vague, virally marketed frozen treats from the Rocket Poppeteers truck.
| July 24, 2010; 3:50 PM ET
Categories: Comic-Con, Movies, Pop Culture
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Posted by: jandbechopark | July 25, 2010 12:24 PM | Report abuse
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