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Posted at 3:50 PM ET, 07/24/2010

Comic-Con 2010: 'Super 8' amps up the viral marketing

By Jen Chaney

What the heck is a Rocket Poppeteer? It's got something to do with J.J. Abrams's upcoming movie "Super 8," his homage to/collaboration with Steven Spielberg that hasn't even begun production yet. But, in keeping with the traditions of Abrams's production company, Bad Robot, the viral buzz is already being generated.

While standing in line for the "Green Lantern" Comic-Con panel -- a panel that hundreds of people, including me, were shut out of -- an ice cream truck dubbed the Super Speed Flier and featuring the words "Rocket Poppeteers" on the side was spotted cruising the streets of San Diego. "Join the Race for Outer Space!" it urged.

A Web site for the Rocket Poppeteers leads to the Rocket Poppeteers Twitter page. And as the Super 8 News notes, it all ties back in to "Super 8" ... somehow.

I wasn't able to get close enough to snap a decent photo, but I'll keep my eyes open for more vague, virally marketed frozen treats from the Rocket Poppeteers truck.

By Jen Chaney  | July 24, 2010; 3:50 PM ET
Categories:  Comic-Con, Movies, Pop Culture  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Comic-Con 2010: Live Tweets from Saturday panels and events
Next: Comic-Con 2010: A stabbing at the San Diego Convention Center


Saw the truck yesterday at Comic Con. Awesome! I got a T-Shirt. The Ice Cream Guy and a Blonde chick were handing them out. The Ice Cream guy was funny. We watched hime for about 5 minutes and the cops made him move. He was calling people "Gal" or "Fella". Loved it!! Everyone was trying to find them - glad we did.

Posted by: jandbechopark | July 25, 2010 12:24 PM | Report abuse

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