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Posted at 2:10 PM ET, 08/11/2010

Hot trend of the moment: Candy-colored hair

By Jen Chaney

Mary Elizabeth Winstead in "Scott Pilgrim" -- pretty in pink hair .. and blue ... and green... (Universal)

The hot hair trend of the moment isn't blond, brunette or even red. It's more like ... ROYGBIV.

Celebrities and fictional characters of all sorts -- from Katy Perry to Ramona Flowers, the chick with seven evil exes in "Scott Pilgrim vs. the World" -- have been popping up with hair colors that appear to have been borrowed from the nearest bag of Skittles. While cos players and manga fans -- the sort of people who come to Comic-Con in costume -- have long sported the Easter egg look, lately it's becoming more mainstream, even more mainstream than it did after Kate Winslet played Clementine in "Eternal Sunshine of the Spotless Mind." Seriously, is Frenchie from "Grease" now responsible for dying everyone's hair and/or supplying their wigs? Given the ubiquitousness of the trend, it seems that way. Some examples...

The aforementioned Ramona Flowers, as played by Mary Elizabeth Winstead in "Scott Pilgrim vs. the World," sports as many hair shades as the mane on Rainbow Brite's horse. Given her fiercely independent, often fickle nature, all those color changes suit her perfectly.

Rihanna, not one to avoid bold fashion statements, has been sporting a fire-hot pink color, one that looks sophisticated and edgy at the same time.


Katy Perry opted for an ultra-aqua look at the MTV Movie Awards, an attempt to maximize her image as flirtatious, fun party girl.

Last month, Amber Rose gave her short locks the blue treatment, the topper to an ensemble that might have been a little too '80s for even this firm believer in the "Flashdance" era.

Kelly Osbourne, no stranger to hair dye, has gone lilac-ish, as this Sun article about the candy-colored hair trend points out, while also citing the 'dos of Brits Pixie Geldof and Sarah Harding.

And then of course, there's HIt-Girl of "Kick-Ass", whose Grimace-purple bob is part of the reason that some of us (cough) want to dress up like her this Halloween.


Why is this happening? Is it yet another sign of the resurgence of the '80s -- with all its Cyndi Lauper and Boy George style sensibility? Maybe.

Is it a passing fad? Probably.

Another question: If this trend has become so mainstream, is it really daring to sport borderline flourescent follicles anymore? Maybe not as daring as it once seemed, but since most women are still too afraid to have their hair turned the same color as Kermit the Frog, I'd say there's still *some* element of danger there.

Most important, once you get to a certain age, do you just look stupid with bright pink or purple hair? Well, Patricia Field -- costume designer extraordinaire -- has been rocking this look for ages. And it works on her. Hmmm ... maybe that means it's okay to give myself a Ramona Flowers makeover.

Share your opinion about this clearly urgent matter in the comments section.

By Jen Chaney  | August 11, 2010; 2:10 PM ET
Categories:  Celebrities, Fashion  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Is Jennifer Aniston really destructive to our society?
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Gwen Stefani was doing this about 10 years ago.

Posted by: buffysummers | August 11, 2010 4:40 PM | Report abuse

My youngest sister (who is almost 30) has been doing this for 15 years. Maybe she shaved her head recently since the coloring thing has become so popular.

Posted by: mouse4 | August 11, 2010 5:31 PM | Report abuse

Women in Russia were doing this 10 years ago. Looked great with their killer legs and 8" heels.

Posted by: td_in_baltimore | August 11, 2010 7:03 PM | Report abuse

Mary Elizabeth Winstead is the best actress. EVER!

P.S. Her character supports all those crazy hair colors, 'cuz the movie's based on a comic. I guess that's the way it is in the comic.

Posted by: steampunk | August 12, 2010 9:36 AM | Report abuse

buffysummers, et al: You're all correct. It's not like no one has ever dyed their hair blue until now. But the ubiquitousness of this lately is interesting to me. (Maybe it's just me, though.) We remember that Gwen Stefani was doing it 10 years because, 10 years ago, not as many other celebs were doing it.

Posted by: Jen Chaney | August 12, 2010 12:18 PM | Report abuse

cough... I'm so old, I was young before Manic Panic was widely available outside the UK. So? The inside ink sponge of roller-ball pens worked very well to coat the hair.

Of course, rain was a bit of a challenge.

Posted by: dadada | August 12, 2010 4:34 PM | Report abuse

Jen and Liz, please look up the term "mainstream". The comment "lately it's becoming more mainstream," is really irritating. When you see it at your local bank, in the office, and at the local supermarket , it might be mainstream. When you Mom and Dad (I assume in their 30-40-50s) do it, it's mainstream. But Katy Perry, Sharon Osborne, and Rihanna are not "mainstream".

Posted by: zsingerb | August 15, 2010 3:16 AM | Report abuse

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