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Posted at 2:11 PM ET, 10/18/2010

David Arquette, Courteney Cox and the PSA that makes no sense

By Liz Kelly

Well this is awkward. Just a week after Courteney Cox and David Arquette revealed the fact that they have been separated for some months, a newish viral video featuring the soon-to-be-exes is circulating online. And, aside from the bad timing, the 1:49 video -- an anti-domestic violence PSA -- is just bizarre.

The clip, embedded below, is definitely NSFW -- although no nudity is involved:

For those of you who can't watch, here's a summary: Arquette explains that he and his "wife" (see what I mean about awkward?) like to engage in freaky sex acts involving dressing up in head-to-toe bunny costumes. He enters a motel room and proceeds to mimic several lewd sex acts with the bunny he finds already in the room. The door opens. It's another bunny, who pulls off her bunny head to reveal ... Courteney Cox. The remaining bunnies then take off their masks to reveal Arquette and self-satisfied Jack McBrayer ("30 Rock"), who has just pulled a fast one on Arquette. Then the screen is stamped with the words "That's just wrong."

This is when things get really weird.

The scene fades out to black then back up to a serious, suited Arquette who wants to talk to us about, "something that's wrong, but not funny at all. In the U.S. a woman is battered every 15 seconds and no one is talking about it." He then goes on to share information about Ocean Park Community Center's "That's just wrong" campaign.

After viewing the same ad, Newsweek's Kate Dailey asked:

But does increased Web traffic mean that the ad is an effective weapon against domestic violence? Does raising awareness of an issue or telling people that abuse is bad really help to solve the problem?

Her conclusion: No, not really.

But I have another question. What message does the Cox/Arquette/McBrayer skit send and what does it have to do with domestic violence? My guess is that the big brain behind the ad was attempting to capture the attention of a Web audience whose attention span is increasingly only able to process short, shocking viral videos. In which case, this would qualify as a fail considering that (as of this writing) the video has only racked up 191,268 YouTube views despite being posted at the beginning of the month. And while mildly amusing, maybe it would have better served a different cause: Like an anti-infidelity campaign or a push to put an end to Easter-related sex role-playing.

[Via Jezebel]

By Liz Kelly  | October 18, 2010; 2:11 PM ET
Categories:  Celebrities, Hollyweird  
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Next: 'Jackass 3D': Turns out women like it, too


There was an anti-domestic violence web game a year ago or so, I think it was produced by some UK-based organization, where you "played" an abusive spouse/SO. In order to score "points," you had to smack around your girlfriend/wife. It wasn't until she was on the floor, bleeding and crying, that you got the message of something like "You're still a loser because you hit her." Of course, it took a couple of minutes of abusive roleplay to get to that message.

The furry PSA falls in the same category as that one to me: someone somewhere had good intentions, but the message gets completely overwhelmed by a bizarre and distracting delivery system.

Posted by: dkp01 | October 18, 2010 2:39 PM | Report abuse

The purpose of this video was to be odd enough to lure bloggers and celebrity web sites like this one to fall for the bait and give it free coverage like it was a real news story. Mission accomplished.

Posted by: buffysummers | October 18, 2010 2:46 PM | Report abuse

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