'Jackass 3-D': America, you made it No. 1
"Jackass 3-D" was far and away the top money-maker at the weekend box office, providing undeniable evidence that Americans love to watch people get hit in the crotch.
In other movie news, the aging action stars of "Red" attracted respectable business, "The Social Network" and "Secretariat" dropped off only slightly, a movie you've probably never heard of performed well and so did the latest Matt Damon film in limited release.
Find all the details in the weekend box office report.
"Jackass 3-D" didn't merely land at the top of the box office top 10. It made $50 million, the biggest-grossing opening ever for movie released in the September-October time frame. It's the strongest debut we've seen since "Inception" arrived back in July. (And no, to answer the obvious follow-up question: the success of Johnny Knoxville and co. is not just a dream.)
This news undoubtedly fills the "Jackass" crew and their fans with immense glee, while simultaneously prompting millions of adults to grumble comments that involve words "Americans," "hell" and "handbasket." The audience for the film, in case you hadn't already guessed? Sixty percent male and 67 percent under the age of 25, according to Box Office Mojo. The Web site also reports that the 3-D gimmick worked brilliantly for "Jackass"; 90 percent of the "Jackass 3" revenue came from those multi-dimensional screenings.
On the other end of the age spectrum, "Red" earned $22.5 million, a decent-enough showing. And yes, Summit Entertainment's data indicated that more than half of the audience was over the age of 35.
Another "adult" movie, "The Social Network," dropped from No. 1 to No. 3, but didn't slide too badly in terms of revenue; it added an additional $11 million to its total, which so far adds up to $63.1 million. (Yes, I know. That's only about $13 million more than "Jackass 3-D" made in a single weekend -- and for a movie that has been written about ad nauseum in the press.)
You may not have heard of the movie "N-Secure." But with no major advertising or promotion campaign behind it, the thriller -- described as a cross between "Fatal Attraction" and "CSI," with a largely African-American cast that includes Tempestt Bledsoe and Lamman Rucker of the "Why Did I Get Married?" movies -- managed to debut at No. 11. with $1.3 million.
And Clint Eastwood's "Hereafter," a pondering-the-afterlife drama starring Matt Damon, also did well in a very limited release of six theaters: it brought in $231,000 on just six screens, which amounts to a healthy per-screen average of $38,500. It opens in wide release starting Friday.
So will "Hereafter" surpass "Jackass 3-D" next weekend? Or will the horror sequel "Paranormal Activity 2" be No. 1? Predict the box office winner via our poll below.
| October 18, 2010; 8:25 AM ET
Categories: Movies | Tags: Weekend Box Office
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