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Posted at 1:14 PM ET, 10/11/2010

Justin Bieber to debut nail polish line

By Liz Kelly

Justin Bieber, sans polish. (AP)

You're a 16-year-old pop star with your own action figures, MTV deal and hairdo revolution. What's next? For tween sensation Justin Bieber, nail polish.

Yes, the Bieb has partnered with OPI to debut his own line of glitter-heavy nail gunk, set to hit Wal-Mart shelves in December. The "One Less Lonely Girl" collection features an array of shades inspired by Bieber hits: "One Less Lonely Glitter" (lavender), "Prized Possession Purple" (grape), "Give Me the First Dance" (silver), "Me + Blue" (dark blue), "OMB!"* (bright red) and "Step 2 the Beat of My Heart" (heart-shaped glitter).

Will his target audience buy?

"He has no style," says 10-year-old Regan Kelly, Lady Gaga fan and -- full disclosure -- my niece. "I wouldn't wear anything he makes or puts his name on."

There you have it.

Source: StyleList

*Note: "OMB!" is not, as one in D.C. might think, an enthusiastic reference to the Office of Management and Budget, but rather stands for -- duh -- "Oh My Bieber!"

Related Posts:
Justin Bieber: The fever that won't quit
Justin Bieber's head meets water bottle, makes Internet users giggle

By Liz Kelly  | October 11, 2010; 1:14 PM ET
Categories:  Celebrity Products, Justin Bieber  
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Comments

Your dignity, Liz, please think of your dignity!

or as Nosey would say, "Oh, the Humidity!"

Posted by: elias_howe | October 11, 2010 1:25 PM | Report abuse

Well, it is National Coming Out Day, after all.

-Snarky Squirrel

Posted by: 7900rmc | October 11, 2010 2:54 PM | Report abuse

Justin Bieber has forfeited all his man cards in perpetuity for this. Presuming he had any in the first place.

Posted by: epjd | October 11, 2010 2:59 PM | Report abuse

Wow! Next will be a people magazine cover a la RIcky Martin. Be prepared to have your hearts broken girlies and your dreams fulfilled pedies!

Posted by: goolsbinin | October 11, 2010 3:02 PM | Report abuse

This is a joke, right? Where are his PR people?

Posted by: forgetthis | October 11, 2010 3:05 PM | Report abuse

I know the powers that be want youse guys to get more hits & readers, but is this really worthy of its own waste of bandwidth...uh...I mean post? This seems more suited to a mention in a Morning Mix or something like that.

Posted by: wadejg | October 11, 2010 3:22 PM | Report abuse

Feygelehs?

Posted by: trident420 | October 11, 2010 4:09 PM | Report abuse

Watch for the Justin Bieber line of pre-teen vaccinations...you can see where I'm going with this. Where are his PR people? Doing a hell of a lot in a very short period of time -the young man is already acting in the primetime. There are some celebrities who WISH their managers were as on the ball.

Posted by: mukazzi | October 11, 2010 4:09 PM | Report abuse

Um...OK, now wait...let me think for a moment...never mind, no comment.

Posted by: manicdrummer | October 11, 2010 5:04 PM | Report abuse

What a joke this kid is turning out to be.
He has the haircut of a 16th century page boy, he is endorsing nail polish, he acts and sings like a little sissy.
I see a future ricky martin emerging here.
Wonder what color of toe nail polish he wears.

Posted by: JimW2 | October 11, 2010 5:06 PM | Report abuse

In the words of Charlie Brown "Oh good grief!"

Posted by: treadlefish | October 11, 2010 5:49 PM | Report abuse

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Posted by: 1561705755 | October 11, 2010 8:03 PM | Report abuse

I thought this would be NAIL POLISH FOR GUYS!! Now THAT would be a market to go after -- and no silly lavendar and hearts...shades of black only!

Posted by: ekorea | October 11, 2010 8:10 PM | Report abuse

Someone send a bottle of OMB to Jacob Lew.

Get it? Because Lew has been nominated to be OMB director...this was funnier in my head.

Posted by: dkp01 | October 11, 2010 9:02 PM | Report abuse

god this bieber kid makes me nauseous, i dont know why i read articles about him

Posted by: FormerUpstater | October 12, 2010 8:09 AM | Report abuse

I can't wait until he announces his new line of tampons.

Posted by: ginabw | October 12, 2010 8:34 AM | Report abuse

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