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Posted at 1:03 PM ET, 11/17/2010

Justin Bieber dolls hit store shelves

By Liz Kelly

Justin Bieber, in doll form. (

As Jen wrote back in September, Justin Bieber is a doll. Literally. The tween heart throb, like all real stars, was immortalized in action figure form by not one, but two, different toy companies.

As it turns out, the fate of the holiday retail season may be riding on the plastic shoulders of the millions of Justin Bieber dolls hitting store shelves RIGHT NOW.

The Post's Ylan Q. Mui reports that the Bieb doll -- based on sales so far -- is red hot:

[One company] placed a rush order this summer for roughly a million Bieber dolls to hit store shelves in time for the holiday season. Toys R Us predicted demand would be so great that it flew the dolls in from Asia, rather than wait for them to arrive by boat. The dolls landed in stores earlier this month and sold out in some locations. The product is slated to become available at other retailers early next month.

And who is buying the $18 - $28 dolls? Well, aside from the two that Jen and I already have picked out for our yearly gift exchange, Mui found a hotbed of Bieber fever at Miami University in Ohio where one 20-year-old actually admitted to decorating her room with Bieber posters and claimed that each Tuesdsay she and her sorority sisters post "Bieber news and notes on each other's Facebook walls as a pick-me-up."

One disappointment with Bieber doll 1.0 -- the dolls were rushed into production too fast for the Bieb to have brushable (and strokable... okay, yuck) hair, but instead sports a head of molded plastic.

Just like the real Justin.

More Bieber coverage:

The Bieb gets biopicized (wink wink)

Is Justin Bieber wearing makeup? Do we care?

In August, the Bieb was beaned with a water bottle.

In September, Bieber avoided a water balloon-related arrest.

Also in September, Bieber was rumored to have speculated that he is "the Kurt Cobain of my generation."

Earlier this month, Canadian actor Gordon Pinsent read selections from Bieber's memoir in a video that went mildly viral.

Complete Justin Bieber coverage

By Liz Kelly  | November 17, 2010; 1:03 PM ET
Categories:  Celebrities, Justin Bieber  
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Next: Eva Longoria files for divorce from Tony Parker


Unanswered question, Liz Kelly: Does this little model Bieber - a Bieberganger, if you will - have abs that will set those TSA gropers' hearts aflame?

Posted by: byoolin1 | November 17, 2010 1:31 PM | Report abuse

Youngish Master Bieber has his OWN toy company? "Justin Bieber, in doll form. ("

Gosh, to think how Carrie, Mark and Harrison initially got the short end on Star Wars figures back all those years ago....they should have had their own toy company.

Posted by: gvanderlek | November 17, 2010 2:46 PM | Report abuse

Unanswered question, Liz Kelly: Does this little model Bieber - a Bieberganger, if you will - have abs that will set those TSA gropers' hearts aflame?

Posted by: byoolin

The Bieberganger is a faithful replica of the original in that it has no balls.

Posted by: sasquatchbigfoot | November 17, 2010 3:19 PM | Report abuse

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