Melissa Leo, seeking Oscar consideration
Leo -- who already looks very well-positioned to win an Oscar for her feisty supporting turn in "The Fighter" -- decided not to leave all the promotional business up to Paramount and Relativity Media, the studios behind the boxing drama. So she placed her own trade-paper ads that simply ask voters to "consider" her.
The actress told Deadline, "I took matters into my own hands. I knew what I was doing and told my representation how earnest I was about this idea."
But was that idea a good idea?
Some -- like the folks over at Movieline -- are already saying the glamour shots come across as overly desperate, especially since Leo approaches the Feb. 27 Oscar ceremony as the front runner in her category. Others believe her gutsy performance as Alice Ward is so strong that it doesn't matter how she goes about pitching herself to voters.
My take is that she should have stuck with just a single image, the one of her in the black dress. Because the second piece -- seen below -- smacks way too much of a perfume ad.
"Calvin Klein's Oscar Obsession ... oh, the smell of it."
It's debatable that this decision will cost her the Academy Award. But it's certainly a puzzling move for someone who seems to care first about the craft and not so much about all the distractions and politics that tend to accompany awards season.
Really, Melissa Leo didn't need to ask for extra consideration from her peers. Seems to me she had already already gotten it simply by doing what she's always done: really good work.
| February 7, 2011; 4:50 PM ET
Categories: Awards Season
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