Celebritology Archive: Insouciance

What Would Gwyneth Do? I DON'T KNOW!

AWOL GOOP guru Gwyneth Paltrow. (AP) So here we are in the last lingering days of summer and I've got several problems: too many tomatoes, a wardrobe not ready for a fall transition, I'm flummoxed as to what type of toilet bowl cleaner to buy to avoid speeding the planet on its way to utter environmental collapse and, most frightening of all, my upper arms are getting flabby. How can things have gotten so messed up so quickly? It seems like it was merely a month ago that I was happily tossing summer salads and contemplating the joys of a high colonic. It was, in fact, Aug. 5 -- the last time Gwyneth Paltrow posted any instructions to us, the faithful subscribers of her weekly newsletter, GOOP. The only celebrity guidance I've had is from that walking skeleton Rachel Zoe who yesterday did her best to convince me that...

What Would Gwyneth Do?

Mmmm... tastes like Gwyneth! (AP) Like a ministering angel, that paragon of tastemaking -- Gwyneth Paltrow -- has at last answered our prayers with her latest venture, a Web site named GOOP (which, along with "Apple" and "Moses" makes her 0 for three in the naming department). The site -- which bears a scarily similar feel in look and tone to Daily Candy -- promises to share Paltrow's unerring taste with anyone with a Web browser and a desire to emulate the insouciant one's charmed life. While there is a short mission statement currently posted at the site, Celebritology managed to get a copy of the draft version*. We share it in its entirety below: My life is good because I am not passive about it. [I took full advantage of being born to famous parents.] I want to nourish what is real [my Britishness], and I want to...