Ad Watch: Obama's South Carolina Radio Ad
The Obama campaign is airing a new radio ad in South Carolina aimed at the state's African American voters.
The 60-second ad, called, "It's Time," is set to smooth saxophone music, and plays up the senator's personal, and professional history.
"Sen. Obama is looking forward to continuing his conversation with the people of South Carolina," says spokeswoman Jen Psaki. "He is proud of his African American roots and outreach to the African American community is a key part of his campaign," she adds.
"It's Barack Obama time," the ad's announcer says. "A Christian family man, community organizer, civil rights lawyer, courageous legislator, and U.S. senator who's told the truth as a soldier for justice," it continues.
Then the ad switches to the voice of Obama:
"We have more work to do when the Black incidence of HIV/AIDS and diabetes, and every other illness is multiple times higher than the rest of the population," Obama says. "We've got more work to do when it takes a hurricane and bodies floating through a street for us to recognize race and poverty in this country."
It's a powerful ad, sure to resonate with the Palmetto State's large black voting bloc. It is also one of the first political ads we know of to explicitly address African American health issues, and Hurricane Katrina recovery efforts in such a straightforward way.
Psaki says the ad is running on 36 urban and gospel stations across South Carolina. It's designed to build on the campaign's grassroots support in the state, and to let African American voters learn more about the senator's record, she says. No official word on whether this ad campaign will continue in South Carolina, or on TV or the Web.
What do you think? Is this the way to reach out to African American voters? Should the other candidates address these issues in a similar way? Listen to the ad in the player below, and leave your thoughts in the comments section below.
-- Ed O'Keefe
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