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Ad Watch: Romney's 'Ocean'

The Romney campaign is out with its seventh campaign ad, called "Ocean." It's one minute worth of stock wave footage, and some kids running around a beach, while the former governor talks about cleaning up the country's culture. The ad will begin its run in New Hampshire, Iowa, and South Carolina.

"I'm deeply troubled about the culture that surrounds our kids today," the governor says. "Following the Columbine shootings, Peggy Noonan described our world as the 'ocean in which our children now swim.' She described a cesspool of violence, and sex, and drugs, and indolence, and perversions. She said that the boys who did the shooting had 'inhaled too deeply in the oceans in which they swam.'"

View the ad below. Chris Cillizza analyzes the ad on The Fix.

-- Ed O'Keefe

By Ed O'Keefe |  July 16, 2007; 3:42 PM ET Ad Watch , Mitt Romney
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Romney's ad is very weak, and his wish list seems to be only that--a wish list without a plan. His monologue will appeal to the segment that pays attention to key words, but does not require follow-up. Furthermore, spot is too much like all of the pharmaceutical ads, employing soft images without context.

Posted by: DKHenning | July 17, 2007 10:17 PM

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