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Ad Watch: Clinton's 'Change' And Obama's 'Change'

So you say you want a change? Then turn on the TV set in New Hampshire or Iowa today. Hillary Clinton and Barack Obama are both running ads with "change" as a theme.

Sen. Clinton's ad, called "Ready for Change," features stock footage of supporters cheering her on as a narrator talks up her "change" potential. Here's the script:


"We will change things in this country. Because we want it. Because we have one candidate who spent her life fighting for it. Standing up for our families, our children, our veterans."

"We will end this war. We will give health coverage to everyone. We will be energy independent."

"If we have the will, she has the strength. If we have the conviction, she has the experience. If we're ready for change, she's ready to lead."


"Ready for Change"

As for Sen. Obama, his "Change" ad is running in Iowa.

Here's the script:


Obama: I'm Barack Obama and I approve this message.

Announcer: When he passed Illinois' most sweeping ethics reforms in a generation... It wasn't to win favors from political insiders. When he passed laws to reveal federal spending online... And force lobbyists to disclose campaign fundraising, it wasn't to score points with the powers in Washington. It was because Barack Obama believes government should work for people -- and together we can make that happen.

Obama: We are going to take back our government; we are going to make a change.


-- Ed O'Keefe

By Ed O'Keefe |  September 5, 2007; 2:44 PM ET Ad Watch , Barack Obama , Hillary Rodham Clinton
Previous: Ad Watch: Romney's 'Energy' | Next: The Fred Thompson Video Ordeal


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What I find most interesting about the ads is that although they make the same point about needing change, Obama's ad highlights this need with a resume of his accomplishments thus answering the question of whether or not he has experience. People don't doubt Hillary's experience and thus her ad was more focused on showing how she can bring change.

Posted by: GW Student | October 14, 2007 12:07 AM

Hey. You must be in Keller's class too. I'm comparing these two ads too. Good luck.

Posted by: Also A GW Student | October 15, 2007 10:38 PM

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