Romney Radio Endorsements
Former Massachusetts Governor and GOP presidential candidate Mitt Romney has announced three endorsements in a somewhat a-typical way. On one hand, Romney uses an effective tool of communication to release the endorsements of conservative radio talk show personalities Laura Ingraham, Sean Hannity and Lars Larson as well as former Senator Rick Santorum (R-PA), through his YouTube channel.
On the other hand, and this is where the a-typical part comes in, the ads are a little peculiar. Three of the videos are 10-second audio clips with a still photo and name of the radio host as visual aid; while Santorum's video is one-minute long, but also uses a still headshot for visuals.
These conservative talk show hosts could be good in appealing to the conservative voter on Super Tuesday with such large listening audiences. But the ads themselves are not interesting or compelling. At a time when Romney is putting major amount of cash into advertising campaigns in Super Tuesday states, these potentially helpful endorsements seem to be presented in a fleeting, "oh-by-the-way" manner.
Rick Santorum endorsement video:
Lars Larson endorsement video:
According to Talkers Magazine, Larson's average weekly listening audience is about 2.5 million.
Laura Ingraham endorsement video:
According to Talkers Magazine, Ingraham's average weekly listening audience is about 5 million.
Sean Hannity endorsement video:
Also according to Talkers Magazine, Hannity's average weekly listening audience is 12.5 million
Now that you've seen the videos - what do you think?
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Posted by: Munir1 | February 2, 2008 8:16 PM
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