McCain Continues Spanish Radio Outreach
CORRECTION: An earlier version of this report incorrectly attributed a statement to Loretta Anaya. The person who actually made the statement is Madeline Lamela. This post has been changed to correct the error.
John McCain is once again reaching out to Hispanic voters on the radio, this time targeting Cuban-Americans in South Florida.
"Cuban Prisoners" is a 60-second radio ad voiced by Roberto Martin Perez, who was imprisoned by the Cuban government for 28 years, until his exile in 1988.
Here's the script:
This is Roberto Martin Perez, Cuban political prisoner for 28 years. The harsh reality is that millions of my fellow Cuban citizens are prisoners in their own country. Despite this, our spirit remains resilient; and John McCain knows that Raul Castro is like his brother, a man that does almost anything to stay in power, violating the fundamental rights of Cubans.
Now, he allows them to use cell phones and computers, but at the same time, censors the right to speak. While some support a dialogue with Raul Castro, John McCain believes we should support the courageous men and women who continue to stand up for freedom in Cuba.
Rather than resume relations with Raul Castro, John McCain wants first and foremost for all political prisoners to be released. As someone who has survived the harsh conditions of the Vietnamese prisons, John McCain knows that freedom in Cuba won't be achieved with concessions to dictatorships.
Considering the content of the ad, it's no surprise that it will air on Radio Mambi, a 50,000-watt news and talk radio station. It's popular with the state's Cuban-Americans, heard all across Southern Florida, and sometimes as far away as Jamaica, according to Madeline Lamela, national sales manager at Radio Mambi.
"If there's one radio station that every politician must and will be on, it is that one," Lamela said. "It reaches the bulk of the Cuban community. It reaches business people. It's the where to be what to do, what's happening around the world news station."
The McCain campaign started airing Spanish-language ads about the economy last week in Nevada and New Mexico. As we reported last week, Spanish-language radio stations are some of the most popular in the nation's largest markets, serving an audience of avid listeners.
As for Barack Obama's campaign, Hispanic media outreach coordinator Vincent Casillas promises an "aggressive Spanish-language media outreach campaign" that will begin "within the near distant future."
UPDATE 8:35 a.m.: The Obama campaign however considers McCain's South Florida radio buy a sign of weakness.
"This radio buy is not evidence of the McCain campaign's committment to aggressively reaching out to Spanish speakers," Obama spokesman Josh Earnest said. "It's evidence of a glaring weakness in a traditionally Republican community that McCain should have already locked up."
-- Ed O'Keefe
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