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McCain Continues Spanish Radio Outreach

CORRECTION: An earlier version of this report incorrectly attributed a statement to Loretta Anaya. The person who actually made the statement is Madeline Lamela. This post has been changed to correct the error.

John McCain is once again reaching out to Hispanic voters on the radio, this time targeting Cuban-Americans in South Florida.

"Cuban Prisoners" is a 60-second radio ad voiced by Roberto Martin Perez, who was imprisoned by the Cuban government for 28 years, until his exile in 1988.

Here's the script:

This is Roberto Martin Perez, Cuban political prisoner for 28 years. The harsh reality is that millions of my fellow Cuban citizens are prisoners in their own country. Despite this, our spirit remains resilient; and John McCain knows that Raul Castro is like his brother, a man that does almost anything to stay in power, violating the fundamental rights of Cubans.
Now, he allows them to use cell phones and computers, but at the same time, censors the right to speak. While some support a dialogue with Raul Castro, John McCain believes we should support the courageous men and women who continue to stand up for freedom in Cuba.
Rather than resume relations with Raul Castro, John McCain wants first and foremost for all political prisoners to be released. As someone who has survived the harsh conditions of the Vietnamese prisons, John McCain knows that freedom in Cuba won't be achieved with concessions to dictatorships.

Considering the content of the ad, it's no surprise that it will air on Radio Mambi, a 50,000-watt news and talk radio station. It's popular with the state's Cuban-Americans, heard all across Southern Florida, and sometimes as far away as Jamaica, according to Madeline Lamela, national sales manager at Radio Mambi.

"If there's one radio station that every politician must and will be on, it is that one," Lamela said. "It reaches the bulk of the Cuban community. It reaches business people. It's the where to be what to do, what's happening around the world news station."

The McCain campaign started airing Spanish-language ads about the economy last week in Nevada and New Mexico. As we reported last week, Spanish-language radio stations are some of the most popular in the nation's largest markets, serving an audience of avid listeners.

As for Barack Obama's campaign, Hispanic media outreach coordinator Vincent Casillas promises an "aggressive Spanish-language media outreach campaign" that will begin "within the near distant future."

UPDATE 8:35 a.m.: The Obama campaign however considers McCain's South Florida radio buy a sign of weakness.

"This radio buy is not evidence of the McCain campaign's committment to aggressively reaching out to Spanish speakers," Obama spokesman Josh Earnest said. "It's evidence of a glaring weakness in a traditionally Republican community that McCain should have already locked up."

-- Ed O'Keefe

By Ed O'Keefe |  June 10, 2008; 6:23 PM ET Ad Watch , John McCain
Previous: Clinton Says Thank You and Goodbye | Next: Va. Senate: A Shorter Mark Warner Ad


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Michelle Obama indeed used the term "whitey". She is a race baiter. Did you see her speech in NC where she was speaking to a mostly black group of voters and kept useing the term "they". "they keep raising the bar". "they keep moving the goal post". "they are keeping you from success". On and On she kept goading the audience and they sounded like they were in church with their replies "amen", "that's right", "uh huh, you know it"...

Posted by: Dianne72 | June 10, 2008 6:54 PM

How is it NOT front-page worthy that a sitting president of the United States had 35 articles of impeachment brought against him yesterday?

How is it NOT newsworthy that phase II of the Senate Intelligence Report regarding the runup to the Iraqi occupation was released yesterday, finding that the Bush administration actually DID exaggerate and manipulate intelligence information to garner support for the occupation??

Posted by: Terrorfied | June 10, 2008 7:16 PM

Terrorfied - it's not front page newsworthy, because Kucinich's push is going about as far as his impeach Cheney effort did last year - NOWHERE!

I await a vitriolic response from Patriot12 on this thread. Have fun voting for Barr!


Posted by: Fairlington Blade | June 10, 2008 8:20 PM

It was interesting, then, to see this report in the UK's Daily Mail about Mrs. McCain -- the first one -- who is "seldom seen and rarely written about, despite being mother to McCain's three eldest children."

[H]ad events turned out differently, it would be she, rather than Cindy, who would be vying to be First Lady. She is McCain's first wife, Carol, who was a famous beauty and a successful swimwear model when they married in 1965.

She was the woman McCain dreamed of during his long incarceration and torture in Vietnam's infamous 'Hanoi Hilton' prison and the woman who faithfully stayed at home looking after the children and waiting anxiously for news.

But when McCain returned to America in 1973 to a fanfare of publicity and a handshake from Richard Nixon, he discovered his wife had been disfigured in a terrible car crash three years earlier.... When Carol was discharged from hospital after six months of life-saving surgery, the prognosis was bleak. In order to save her legs, surgeons had been forced to cut away huge sections of shattered bone, taking with it her tall, willowy figure. She was confined to a wheelchair and was forced to use a catheter.

Through sheer hard work, Carol learned to walk again. But when John McCain came home from Vietnam, she had gained a lot of weight and bore little resemblance to her old self.

"My marriage ended because John McCain didn't want to be 40, he wanted to be 25," she said. "You know that happens ... it just does."

Posted by: samson | June 10, 2008 9:34 PM

What relevance does your post have in any way to the news story? I wonder the same of Dianne and Terrofied.

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Posted by: Nancy Barness | June 24, 2008 4:33 AM

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