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'Daisy' Co-Creator Passes Away

Tony Schwartz, who helped conceptualize and produce Lyndon Johnson's famous "Daisy" ad, died Saturday in New York at age 84. The infamous ad aired only once, is considered one of the most famous political TV ads of all time, and inspired future "fear" ads.

Here's a look at it:

The ad's formal title is "Peace, Little Girl," and it aired on NBC on Labor Day, Sept. 7, 1964, during the movie "David and Bathsheba."

Credit the Web site CONRELAD for compiling reams of information about "Daisy." The site includes a detailed narrative of the creation, production and impact of the ad, copies of the original transcripts and production budgets, and an interview with Birgitte Olsen, the girl seen in the message.

Schwartz later worked for more than 200 political candidates, according to his official biography, including Jimmy Carter's 1976 presidential campaign, Sens. Abe Ribicoff (D-Conn.), Daniel Patrick Moynihan (D-N.Y.) and Edward Kennedy (D-Mass.). (Read more about Schwartz in The Post's obituary about him.)

The ad was one of the first on TV that used fear to sway votes. The Museum of the Moving Image's "Living Room Candidate" series has archived several similar ads "fear" ads, including 1988's "Willie Horton" ad, or the 2004 ad, "Finish It."

Besides "Daisy" or "Willie Horton," what are other influential "fear ads? Leave your thoughts in the comments section below.

-- Ed O'Keefe

By Ed O'Keefe |  June 16, 2008; 10:15 PM ET Miscellaneous
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But who do you think should be picked as VP running mate?
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2008 Presidential Election Weekly VP Poll.

Posted by: ron | June 17, 2008 9:26 AM

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