McCain Ad: 'Love' vs. 'Hope'
John McCain's latest ad makes subtle suggestions that Barack Obama's rhetoric does not qualify him to serve as president. It also reminds baby boomers that while many of them were participating in the excesses of the late 1960s, he was serving time in a North Vietnamese prison camp.
The 60-second message titled "Love" will be cycled into the campaign's national ad buy, will air on national cable networks, and will also appear on broadcast stations in Colorado, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, the Washington, D.C. television market (in order to reach voters in Northern Virginia) and Wisconsin, according to a campaign source.
The full script:
It was a time of uncertainty, hope and change. The "Summer Of Love." Half a world away, another kind of love -- of country. John McCain: Shot down. Bayoneted. Tortured.
Offered early release, he said, "No." He'd sworn an oath. Home, he turned to public service. His philosophy: before party, polls and self ... America.
A maverick, John McCain tackled campaign reform, military reform, spending reform. He took on presidents, partisans and popular opinion.
He believes our world is dangerous, our economy in shambles. John McCain doesn't always tell us what we "hope" to hear.
Beautiful words cannot make our lives better. But a man who has always put his country and her people before self, before politics can. Don't "hope" for a better life. Vote for one. McCain.
While this message delivers a serious reminder of McCain's military service, it's similar to a light-hearted ad he aired in New Hampshire last fall that used footage from a Fox News debate during which he said he did not attend Woodstock because "I was tied up at the time." McCain has also aired other messages that use photos and footage of his years as a POW.
-- Ed O'Keefe
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