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Latino Voter Registration Drive Goes On-Air

A multi-million-dollar ad campaign designed to encourage voter registration and increased political participation among Latinos who are legal residents was launched today nationwide on Spanish-language television and radio stations. The National Association of Latino Elected Officials, in cooperation with National Council of La Raza, Univision, State Farm, and other groups will spend $3-4 million on the campaign. The coalition will air 30- and 60-second radio ads, and public service announcements on Univision, Time Warner Cable, Comcast Cable, and other outlets.

Here's an English translation of the Spanish-language radio ad:

State Farm recognizes that every Hispanic family in the United States finds themselves at different points, and we want to help. With more than 75 years of experience in the insurance industry, State Farm is committed to building stronger, safer and better educated communities.
For this purpose State Farm has created the "State Farm is For Me" initiative which offers information to Lawful Permanent Residents about how to become a US Citizen, register to vote and access educational resources. This effort is important to help promote civic engagement in the Latino community and will be offered free of cost through participating State Farm agents' offices.
For more information please call 1-877-564-3119 and ask for a participating State Farm agent near you. It doesn't matter at what point you find yourself here in the United States. State Farm is there to help you.
Call TODAY at 1-877-564-3119 and discover why others say: State Farm is For Me!

The State Farm-sponsored TV ad calls out to legal residents eager to participate in the American political process, with words on-screen in Spanish stating: "I come from another place. I want a better future. I am full of dreams."

State Farm's $1 million donation to the "Ya Es Hora" ("It's Time") campaign includes participation from the company's bilingual agent offices. The ads encourage people to visit a State Farm office to receive voter registration or citizenship information.

"All the nasty debate last year around immigration reform had really changed the mindset of a lot of Hispanics across the country," said Mike Fernandez, State Farm's vice president of public affairs. The company decided to partner with NALEO, Fernandez said, after State Farm CEO Ed Rust, Jr. attended the group's 2007 conference and heard several stories about the nation's immigration system. The voter registration and civic engagement campaign is part of a larger company effort to provide financial support to Latino education initiatives.

More on this in The Trail >>>

-- Ed O'Keefe

By Ed O'Keefe |  July 7, 2008; 1:20 PM ET Miscellaneous
Previous: The Evolution of a Message | Next: McCain Ad: 'Love' vs. 'Hope'

Comments

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Spanish-speaking U.S. citizens living outside the US can register for an overseas absentee ballot, in Spanish, at www.VoteFromAbroad.org.

Posted by: Jo-Ann White | July 7, 2008 3:34 PM

so would this be a Democratic Voter Drive

or has the gop gone totally insane ???

Posted by: freepatriot | July 9, 2008 2:42 AM

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