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McCain Continues Aggressive Spanish Radio Play, Targeting Obama in New Spot

From The Trail:

John McCain's staff shakeup earlier this week came amid concerns that his campaign lacked a consistent message and had made few attempts to contrast himself with Barack Obama. A new Spanish-language radio ad released yesterday by the Arizona senator shows McCain's campaign beginning to take a more aggressive approach.

The 60-second spot, "Our Values," stars McCain's former college roommate, Frank Gamboa, who tells listeners that McCain "wants the best for Latinos," and "has always been with us, even in the bad times," while "the other candidate has just discovered the importance of the Hispanic vote." The spot, released yesterday, will air in Nevada, and New Mexico.

Another McCain campaign Spanish-language spot released earlier this week addresses Latinos on the economy -- which remains the top issue of concern among all voters. In the ad, McCain ties his support of the Colombia Free Trade Deal to economic growth in Florida. The ad, which is airing in Florida, stars Tony Villamil, the state's former head of tourism, commerce and economic affairs. He says in the ad that business with Colombia and all of Latin America is crucial to the state's economy.

Read More in The Trail >>>

By Ed O'Keefe |  July 4, 2008; 6:00 PM ET Ad Watch , John McCain
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