Obama's Working Class Pitch
By Howard Kurtz in The Trail:
The Ad: He worked his way through college and Harvard Law. Turned down big money offers, and helped lift neighborhoods stung by job loss. Fought for workers' rights. He passed a law to move people from welfare to work, slashed the rolls by eighty percent. Passed tax cuts for workers; health care for kids.
Analysis: The key image here is the last one: Barack Obama throwing his arm around one of several older female workers in hairnets and aprons. The picture conveys the message that the Illinois senator cares about working-class folks and, in particular, the demographic he had little success with in the primaries, women over 50.
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Posted by: Dennis Moore, Washington, DC | July 2, 2008 1:29 PM
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