The Evolution of a Message
The Republican National Committee has started airing a new ad critical of Barack Obama's energy proposals, or, as they see it, lack of such proposals.
The 30-second message "Balance" will air in Michigan, Wisconsin, Pennsylvania and Ohio. (Read more about the message in The Fix.)
It introduces McCain's policies and states that he's "pushing his own party to face climate change."
As for Obama, the ad suggests, "He just says no to lower gas taxes. No to nuclear. No to more production. No new solutions."
This ad reminds us of a McCain-produced Web-only message that debuted 10 days ago:
(More on this video in Channel '08.)
File this away as a great example of how a YouTube video produced quickly and cheaply can balloon into a major TV ad buy in big battleground states. It's happened before, and will likely happen again.
-- Ed O'Keefe
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