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The Evolution of a Message

The Republican National Committee has started airing a new ad critical of Barack Obama's energy proposals, or, as they see it, lack of such proposals.

The 30-second message "Balance" will air in Michigan, Wisconsin, Pennsylvania and Ohio. (Read more about the message in The Fix.)

It introduces McCain's policies and states that he's "pushing his own party to face climate change."

As for Obama, the ad suggests, "He just says no to lower gas taxes. No to nuclear. No to more production. No new solutions."

This ad reminds us of a McCain-produced Web-only message that debuted 10 days ago:

(More on this video in Channel '08.)

File this away as a great example of how a YouTube video produced quickly and cheaply can balloon into a major TV ad buy in big battleground states. It's happened before, and will likely happen again.

-- Ed O'Keefe

By Ed O'Keefe |  July 6, 2008; 9:35 PM ET Barack Obama
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McSame can't run on his own record so he has to try and tarnish Obama's image.

Posted by: Johnny X | July 7, 2008 12:40 AM

I already warned that any negativity does not work when economy is not strong. Voters do not want to hear any negative tones as we heard enough from Hillary for 16 months. Mark Penn failed Hillary's campaign.

When economy is not strong, people want to hear positive messages--future-oriented and promising messages. That's why his phony message, "change," worked.

If McCain wants to go negative then just attack "issues" that fail Obama. If you want to go negative then attack his failed policies that have been unconstitutional.

Obama is not a flop-flopper: He does not have one-side to flip. What is the point of painting him? This is ridiculous and waste of money.

I strongly urge you to run positive tones based on facts. People are sick of negative tones. Focus on issues. Just focus on the facts that highlight McCain's accomplishments--something Obama can't compete given his thin vitae. Obama will attack his integrity since he knows he made a mistake about Iraq.

McCain's team sounds like idiots: How many flip-flops he has made? Think about the years in which McCain has been working as a senator. Why do you compare and compete with a silly fellow? Do not use any flip-flopper charges. Do highlight McCain accomplishments that he has done more than Obama; do highlight on facts that Obama changed his positions or words, especially relating to Iraq.

Obama has no cards to play. What is your point going negative or even chasing him? GOPs chasing him only makes them silly and childish. You must be truly idiot.

Posted by: Premier | July 7, 2008 8:10 AM

so mcsame challenged his party to adopt the same failed energy proposals the gop has been making for the past 7 years

man is he a maverick

drilling in ANWR, why didn't a repuglitard think of that before ???

hey ed, are you smart enough to get that joke ???

Posted by: freepatriot | July 9, 2008 2:45 AM

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