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New Spots from McCain and Obama

Three ads in one week from John McCain: one positive, and two negative.

Both attack/contrast spots further cement a label Republicans have quickly pinned to Barack Obama: celebrity.

The new 30-second "Painful" ad uses a collection of recent Obama magazine covers and the now-familiar "Obama, Obama" chant in the background.

"Life in the spotlight must be grand, but for the rest of us times are tough," the ad says. "Obama voted to raise taxes on people making just $42,000."

"The charge that Obama voted to raise taxes on people making $42,000 stretches a valid point," reports Howard Kurtz. "Obama voted for a non-binding Democratic budget resolution that would not have raised anyone's taxes. But it did envision phasing out most of the Bush tax cuts, which would have that effect."

"This ad is a lie, and it's part of the old, tired politics of a party in Washington that has run out of ideas and run out of steam," says Obama campaign spokesman Hari Sevugan.

The McCain campaign suggests we can expect similar advertising over the course of the Olympic games.

"During the games we're poised to be on the airwaves highlighting John McCain's experience and proven judgment to lead," says McCain spokesman Tucker Bounds.

As this reporter noted earlier this week, Republicans have adopted the "celebrity" label just as they labeled John Kerry a "flip-flopper" in 2004. The strategy makes sense, considering the overwhelming amount of free media for McCain's "Celeb" ad and Paris Hilton's popular response.

The Democrats have released a new message called "Hands" that is part of the campaign's $5 million NBC Universal Olympics ad buy.

"The hands that built this nation can build a new economy. The hands that harvest crops can also harvest the wind. The hands that install roofs can also install solar panels. The hands that build today's cars can build the next generation of fuel-efficient vehicles."

You get the point.

It's a refreshingly positive spot amid the negative messages of the past two weeks that lays out Obama's plans and makes no mention of the competition.

-- Ed O'Keefe

By Ed O'Keefe |  August 10, 2008; 9:00 PM ET
Previous: Rielle Hunter's Missing Videos of John Edwards | Next: Democrats Hit McCain on Ohio Jobs

Comments

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Kurtz had no problem telling us how Edwards lied but when it comes to calling a McCain ad described above a lie Kurtz says the ad was merely "stretching a valid point". The Post should put Kurtz on the opinion page so his center-right views can be expressed openly for all to see rather than calling him a "media reporter" where he is free to skew his stories. Similarly the Post should have Milbank join him there.

Since the Post has no shame I dont expect either to be labelled appropriately but since you "encourage" us to "even challenge" you I thought I would give it a try.

Posted by: goldie | August 10, 2008 10:59 PM

Has anybody else noticed that the McCain "Family" ad and the Obama "Hands" ad use the same shot of wind turbines? They came on just about consecutively during the Olympics and I couldn't help but notice.

Posted by: PeterK | August 11, 2008 12:29 AM

WHO IS THE REAL JOHN McCAIN? - It is becoming painfully clear that his campaign doesn't know or care; they will use any tactic from fear peddling to deception to hold on to Bush World.

Posted by: oneStarman | August 11, 2008 1:49 AM

Am I expected to believe that solar panels and wind turbines will provide this countries energy? Really?

Posted by: Cameron | August 11, 2008 1:58 AM

If McCain's campaign followed the ideals of the Straight Talk Express, they'd end with "I'm John McCain, and I've become a habitual liar"

Posted by: headlights on | August 11, 2008 2:01 AM

Mcshame and GOP have no plan for this country,all they can is telling fear and some racist stuffs.
Vote Obama...

Posted by: John he canĀ“t | August 11, 2008 3:06 AM

Hey Heartland, be the Smartland and vote in your own economic self-interest. Vote for Obama. If the working class is dumb enough to elect McCain, we deserve whatever we get.

Posted by: Hilary Smith | August 11, 2008 4:02 AM


McCain thinks White House is a nursing home ...

We need a President who is dynamic enough to tackle White House challenges.

Obama is a right candidate for the US Presidency

Posted by: Craig | August 11, 2008 4:31 AM

The last few weeks feels more like a war zone with all the negative ads McCain is throwing against Obama. Here we are trying to watch the Olympics and what do we get from Sargent Schmitt a cluster bomb on celebrities and the media. Welcome to America folks. Its election time and the Republicans are bombing our senses because Republican pollsters say this is good for the voters. I didn't even know who Schmitt was a few weeks ago? Now we get the picture McCain is a puppet of Sargent Schmitt and his mentor Karl Rove.

Posted by: Greg | August 11, 2008 4:33 AM


Bush invited McCain to White House, McCain went there one hour late !!!!, what does this imply ... he is late in everything and will make America be late if elected to be a President
Look, he made a desicion to run for US Presidency too late (at 70s)

We dont want a late President

We need Obama ... a man of right judgement

Posted by: Biggie | August 11, 2008 4:38 AM


McHungry is here to destroy a deserving President(Obama)

But the voters are there to destroy the angry man(McCain) come November.

Obama Obama Obama Obama the smart Obama

Obama the US President in waiting

Posted by: Anonymous | August 11, 2008 5:03 AM

wow, talk about no class - McCain's ad is an attack ad while the world is engaged in a coming together. The contrast to the theme of the games, one world, one dream, seems starkly out of place and makes McCain look nasty and vindictive.

Posted by: Anonymous | August 11, 2008 5:36 AM


We can not tolerate this bursty McCain.

We are going to punish him by voting against him.

Posted by: Milley | August 11, 2008 5:47 AM

...McCaint is not an original maverick as he was so long ago.....he has just become an unoriginal liar instead.......

"A Maverick"...how pathetic...

The only "maverick" that McCaint would emulate is the crappy car Ford made in the Early 70's...

..which is quite true... McCaint really is in his early 70's...and is terrible on gasoline......

Posted by: AlexP1 | August 11, 2008 8:24 AM

i'm an obama supporter but i can't believe the ignorance of some voters... we need to talk about the issues rather than just say "GO OBAMA". it is because of people who are poorly educated, and mislead who are making obama seem like a celebrity.

Posted by: Anonymous | August 11, 2008 8:55 AM

John McCain would jump at the chance to get us in another war.

Posted by: McWar | August 11, 2008 9:59 AM


Sounds like McCain looking for cheap popularity through being vindictious to Obama.

McCain has nothing that Obama does not have ...

So when he(McCain) looks around he finds nothing to talk that has not been touched by Obama.

He(McCain) is running out of gas and the only thing he can do is snoring around.

if you elect McCain, the issue will turn to be America for McCain and not otherwise ...

We need a leader who has proven that he is capable to lead not only America but also the entire world.

And I can see that character in Obama.

Posted by: Luke | August 11, 2008 10:05 AM


Hey people !!!!!!!

I am writing a research proposal with a title

" IS IT A MUST TO INSULT YOUR OPPONENT TO WIN ELECTION ?"

Anybody with a creative suggestion(s)

Posted by: Peter | August 11, 2008 10:13 AM


When I was a little boy my elders used to tell me aged people are always positive

Is McCain not aged enough yet?

Posted by: Graham | August 11, 2008 10:18 AM


For the aged person like him to me I see it as lack of seriousness to address major issues

Posted by: Paul | August 11, 2008 11:49 AM

sitcnavartr

Posted by: domreldel | August 11, 2008 4:43 PM

You can't fool all of the people all of the time. Time has run out and Americans have re-awakened. The attack ads have the perverse effect of reinforcing this message: Republican = Dumb.

Posted by: The party of Lincoln | August 11, 2008 4:54 PM

When we apply for a job the company look for your resume if both applicants MC Cain and Obama whom do you think the company will hire? Experience or without Experience of course you will hire the one that has more experience so you better think twice before you vote. Im sending this message to all voters like me. I'm also young and made mistakes because of inexperience so we better analyze the situation before we vote. We need the President who is ready to lead the Country and has more experience specially in times of crisis like this. America wake up and God Bless you all.

Posted by: voters | August 12, 2008 6:22 AM

Voters (your comment on experience) ....

I hired lots of folks in my 20 years career. I look for right experience, vision, positive attitude, energy and a number of other things. Looking at these candidates, Obama scores pretty high to me than the alternative.

Posted by: Concerned Citizen | August 12, 2008 12:26 PM

I like this ads!

See my previous posting to "Who is the Celebrity Now" ads: My English is broken so do not copy me.

Posted by: premier | August 14, 2008 2:13 PM

Isn't evident how different the ads. are?
OBAMA runs ads that are truth and inspiring.He doesn't attack Mcambition, just let Mc's own words hurt himself. Mcambition ads are blant lies and deceiving.That tells me he has nothing. The repubdogs has been doing this for too long to get away with it. Lets show them we will not let them disrespect us anymore.

Posted by: tygirl | August 21, 2008 3:46 PM

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