New Spots from McCain and Obama
Both attack/contrast spots further cement a label Republicans have quickly pinned to Barack Obama: celebrity.
The new 30-second "Painful" ad uses a collection of recent Obama magazine covers and the now-familiar "Obama, Obama" chant in the background.
"Life in the spotlight must be grand, but for the rest of us times are tough," the ad says. "Obama voted to raise taxes on people making just $42,000."
"The charge that Obama voted to raise taxes on people making $42,000 stretches a valid point," reports Howard Kurtz. "Obama voted for a non-binding Democratic budget resolution that would not have raised anyone's taxes. But it did envision phasing out most of the Bush tax cuts, which would have that effect."
"This ad is a lie, and it's part of the old, tired politics of a party in Washington that has run out of ideas and run out of steam," says Obama campaign spokesman Hari Sevugan.
The McCain campaign suggests we can expect similar advertising over the course of the Olympic games.
"During the games we're poised to be on the airwaves highlighting John McCain's experience and proven judgment to lead," says McCain spokesman Tucker Bounds.
As this reporter noted earlier this week, Republicans have adopted the "celebrity" label just as they labeled John Kerry a "flip-flopper" in 2004. The strategy makes sense, considering the overwhelming amount of free media for McCain's "Celeb" ad and Paris Hilton's popular response.
The Democrats have released a new message called "Hands" that is part of the campaign's $5 million NBC Universal Olympics ad buy.
"The hands that built this nation can build a new economy. The hands that harvest crops can also harvest the wind. The hands that install roofs can also install solar panels. The hands that build today's cars can build the next generation of fuel-efficient vehicles."
You get the point.
It's a refreshingly positive spot amid the negative messages of the past two weeks that lays out Obama's plans and makes no mention of the competition.
-- Ed O'Keefe
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