Obama Talks About the 'Economia' in New Spanish Ads
By Ed O'Keefe in The Trail:
Barack Obama today started airing new Spanish-language television and radio ads in Colorado, Florida, Nevada and New Mexico, the "Latino Quartet" of states that could help tip the scales in his favor -- or John McCain's -- in November.
"For the thousands of parents who are left unemployed, for all the families at risk of losing their homes, for each child of the 45 million people who don't have health insurance, how is it possible that John McCain could opine, 'The fundamentals of our economy are strong?'" asks the television ad's announcer in Spanish. "Perhaps John McCain and the Republicans don't want to preoccupy themselves with the prosperity of our families. But for us, there's no greater obligation."
A companion radio ad (click here for audio) plays the same McCain "fundamentals" clip and later asserts, in the Florida version of the spot: "John McCain and the Republicans have no clue about the struggles of the middle class and working people. We have the highest unemployment in Florida in 13 years. Forty-five million people are without health insurance. Nine thousand five-hundred homes are being foreclosed every day. In Florida, 1,400 families lose their homes on a daily basis. But John McCain and Republicans want to continue George Bush's same failed policies that led us to this collapse. How can McCain and the Republicans fix our economy if they don't know it's broken?"
Both the Obama and McCain campaigns have stepped up advertising efforts on Latino television and radio stations in Colorado, Florida, Nevada and New Mexico, four competitive states with substantial Latino populations that Latino political observers believe could make the difference in November. The new Obama radio ad will also air on Spanish-language stations in Northern Virginia, home to a growing Latino population that Democrats hope can help them win the state's Electoral votes for the first time since 1964.
Spanish ads by both campaigns repeatedly refer to "us," meaning members of the Latino community, and they strike a more serious tone than English-language commercials.
Ads produced in English by the Obama campaign last week contained similar messages, but used humor to mock McCain's "fundamentals" comment. The Spanish versions suggest there is "no greater obligation" than looking out for one's family -- speaking to the importance placed on family by Latinos, who arguably place more emphasis on the family unit more than other voting groups.
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