Enviro Group Expands Wolf-Killing Policy Ad Buy
By Juliet Eilperin in The Trail:
Capitalizing on the success of its hard-hitting ad questioning Alaska Gov. Sarah Palin's support for predator control, a national environmental group is expanding its television buy in time for Thursday night's vice presidential debate.
The ad by Defenders of Wildlife Action Fund, which focuses on Palin's backing for aerial killing of wolves as well as grizzly and black bears in Alaska, has generated $1 million in contributions for Defenders and spread across the Internet on liberal blogs.
The independent HCD Research and the Muhlenberg College Institute of Public Opinion, which has been testing several campaign ads this season, recently concluded it ranks as one of the campaign's most effective ads. The commercial moved viewers -- regardless of their party identification -- slightly toward backing Democratic presidential nominee Barack Obama, according to a poll of 312 people.
The ad is already airing in Florida, Michigan, Ohio and northern Virgina, will hit the airwaves in Colorado tomorrow and Wisconsin on Friday. It will also air in Missouri, just on Thursday night, during the vice presidential debate.
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