Archive: Commercial Break

Apple's iPleaser

I've never been a gadget freak nor part of the Cult of Apple (you people know who you are), but I've always admired Apple's advertising. Seems to me Apple has created a distinctive image with some very basic elements: An understated sales pitch, the promise of something smart and new,...

By Maura McCarthy | September 25, 2007; 07:42 AM ET | Comments (2)

 

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