After the Game, Get Outside and Play!
Folks watching Thanksgiving-day football tomorrow will get a lot of reminders to get off the couch and have some healthy fun.
Special spots during the game will promote the National Football League's year-old initiative to fight childhood obesity by encouraging kids to play -- and they don't mean video games -- for 60 minutes a day. NFL Play 60 is a fund- and awareness-raising campaign aimed at families and folks who might donate to select national organizations that give kids access to physical fitness opportunities. The NFL has invested more than $100 million so far in the effort, including $9 million for these Thanksgiving-time public service announcements.
Halftime entertainment's been chosen with young viewers in mind: The Jonas Brothers and Jesse McCartney certainly aren't aimed at my demographic. There will be young football players flooding the fields wearing PLAY 60 jerseys. And how cool is this? Play 60's logo is going to be stenciled on the fields for all the day's games.
So, if you're watching pro football on Thursday, there'll be no avoiding the Play 60 message. The question is: What are you going to do about it? Want a good place to start? Round everyone up for a game of touch football or just toss the ball around. Sixty minutes will fly by before you know it.
Posted by: 4to125characters | November 26, 2008 12:54 PM | Report abuse
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